Content Curation: It’s what all the cool kids are doing. OK, maybe not the cool kids, but it’s a hot topic within content marketing. Why? Because it works. A good content curation strategy helps you create content people want to read and share. If your content’s...
Introduction: A case study is an in-depth, positive, customer testimonial. According to Bright Local, 86% of consumers read reviews for local businesses and this influences customer buying habits. Case studies are an excellent marketing tool for content creators...
“Content is king” is the first rule of digital marketing. Therefore, if you want your business to survive online, you have to get it right. As new technology changes the face of consumerism, content marketing tools must change too. Cultural trends come and go, people...
In this article, we will explore three key content marketing trends that will help improve content engagement rates in 2019. You should try to include elements of each one in every content piece you produce. By doing this, you can create a comprehensive content...
It’s nearly the holidays and most of us are winding down for Christmas. And, when I say, “wind down”, what I really mean is, “run around like a headless chicken trying to get everything done in time to relax over the festive period”. For marketers and PR specialists,...
As automation becomes more common, people are starting to worry about its effects on their livelihoods. Even governments are thinking up solutions to manage the potential job losses. They’re starting to take ideas like “Universal Basic Income” seriously; something...