Meta descriptions are essential to a website’s search engine optimisation (SEO) strategy. They provide concise summaries of webpages, helping to attract users from search engines and social media platforms. A successful meta description can boost click-through rates...
Articles with Tips Tag
Here you will find all of the posts with the Tips tag. Find your Roar!
What is Trust Marketing and Why is it Important?
Trust is a fundamental aspect of the relationship between a business and its customers. Without trust, people won’t buy into a product or service. Trust marketing – i.e. using marketing techniques to create confidence in a brand – is integral to a business’s success...
Digital Marketing Trends For 2023
It’s that time of year again! Time to look back at 2022 and see what happened, and then look forward and try to guess what 2023 will hold. Like most industries, we have no guarantees about what will happen in the world of marketing over the coming months, but there...
What Is A Brand Persona And Why Does Your Business Need One?
When you think of your business, you probably think of the employees within it, your branding, your offices, and what you do. And all of that would be right. But in terms of presenting your business to customers, it’s often not the most effective method for connecting...
A Beginners Guide to Listicles
When it comes to blog posts, you’d be forgiven for thinking there’s only really one format for them. Most blog posts are written a lot like the one you’re reading now – information split into sections to tell and story. But in reality, there are lots of ways you can...
The Basics of PPC (Pay Per Click) Advertising
If you’re new to the world of digital marketing, then PPC might seem like something of a dirty word. After all in a world where we crave authenticity, such direct marketing methods can feel a little out of place. But it shouldn’t be that way. In reality, PPC...
Understanding the Customer Decision Making Process
We all know how tough it can be when making a decision. Whether it’s what you want to eat for dinner or where to buy a house, there are always a lot of different angles to consider. And it’s no different for your customers when they are buying from you. They have to...
What Is Ansoff’s Matrix?
When it comes to marketing, there are a lot of different tools and techniques you can use to design an effective marketing strategy. Some of them you may have heard of before, like the SWOT analysis, but others are less well known – though no less valuable. Just one...
Part 10: Ultimate Marketing Strategy Template – Marketing Metrics: Measuring, Modifying and Monitoring
We've reached part 10 of our Ultimate Marketing Strategy series - taking you through the various components of a bespoke marketing strategy. We've explored the different sections to brainstorm, research and document so you can create the best possible...