Telling stories is just something we do. Stories are everywhere and our introduction to storytelling happens from our earliest moments on earth. From musical mobiles in our cradles and cots to nursery rhymes and children’s tales, in one form or another, storytelling...
Articles with Storytelling Tag
Here you will find all of the posts with the Storytelling tag. Find your Roar!
What is Brand Storytelling?
Gather around dear readers, and let us tell you a story. Once upon a time, there was a bright young woman named Melodie. Having a big party to go to at the weekend, Melodie treated herself to a nice new lipstick that matched her dress and brought out the blue in her...
A Beginners Guide to Listicles
When it comes to blog posts, you’d be forgiven for thinking there’s only really one format for them. Most blog posts are written a lot like the one you’re reading now – information split into sections to tell and story. But in reality, there are lots of ways you can...
How To Use Storytelling In Business
Everyone loves a good story. We can’t help it, it’s hard-wired into our DNA. So it’s not really surprising that storytelling has found its way into almost every aspect of our lives – including marketing. We’ve talked a lot before about the value of storytelling for a...
How Storytelling Can Inform Your Marketing Strategy
We’ve talked before about just how powerful storytelling can be in the world of marketing. Stories are the thing that binds us together over the years, from when we’re tiny babies until we’re old and infirm, sharing our stories with the grandkids. But it can also be...
Top Storytelling in Marketing Examples
We’ve talked a lot about storytelling in marketing, and particularly why it’s such an important thing to get right. Whether you’re an independent brand or a multinational one, telling your audience a story is the perfect way to engage them in your brand and your...
The Art of Storytelling in Marketing
Do you remember when you were about six? It’s bedtime, and you’re tucked under the covers with your favourite cuddly toy, and your mum is reading your favourite story as you drift off to sleep. Those simple stories often stay with us through to adulthood, and when we...
“Focus on taking one step forward every single day, no matter how big or small”, says Maria Semykoz
In this week's Entrepreneurial Empowerment blog, we're chatting to Maria Semykoz, the co-founder of startup artificial intelligence-led skincare brand, What's In My Jar (WIMJ). Before launching WIMJ, which combines technology, personalisation and skincare, Maria...
Happiness, motivation and instinct insights with Chantelle Znideric
Our Entrepreneur Empowerment series is here! From the world of cloud-connected technology with Patrick Kelly to this week, our delve into fashion and personal style with sustainable fashion tech entrepreneur Chantelle Znideric Award-winning Personal Stylist. "If what...