When we say ‘content marketing’ what comes to mind? You might think of the article you read in a business magazine this morning. The blog post that popped up on your LinkedIn feed last week that’s still floating around your head, or the meme you saw on Facebook that...
Do you ever get the feeling that an advert is following you around the internet? You looked at a product or service on a company website once - but decided not to buy it right away. And suddenly everywhere you go you’re seeing adverts pop up for that company and that...
If you’ve ever clicked on an advert and been taken to a web page all about the product or service described – congratulations! You’ve interacted with a landing page. Landing pages are an essential part of the online experience, particularly when it comes to...
In a world where content is king online, blog posts are one of the most powerful content marketing tools you could ask for. The problem is that many people don’t know what they are or how to write them. You might read them fairly regularly, but when you sit down to...
Are you looking for new ways to improve your Google rankings? Maybe you want to appear on Google maps, or you want to boost the amount of local business you’re getting online? Then you need a Google Business profile. This simple, free little tool can pack one...
You want more sales, right? Silly question – every business owner does! And to get sales, you need leads, which you can then convert into paying customers. That process – conversion- is the lifeblood of any marketing campaign, and your business can live or die by your...
Did you know there’s no such thing as ‘SEO’? Search Engine Optimisation is a term thrown around a lot, but the truth is SEO isn’t just one thing. It’s a huge network of information and strategy, all designed to do one thing – get you to the first page of Google ahead...
We all love a good review. Something that helps us learn and grow, and leaves us feeling all warm and fuzzy at the same time. But did you know that reviews can also be a big help to your online marketing? Specifically with your SEO and getting found online. It’s not...
Starting a business isn’t easy, especially if you’re looking to expand and grow. To do that, you need to make sure you have a strong digital presence, and that means making nice with the search engines. This can feel like an uphill battle, especially if you don’t...
We’re willing to be there are a dozen things you’ve been told to do as a business owner that are ‘vital to success.’ Some of them will be,, and others will be less important. Today we wanted to talk about something that many businesses dismiss in the early days...
Congratulations! You’ve written an e-book. What next? Most people think that writing the book is going to be the hard part, and while it’s true that writing an e-book is no picnic, we’re sorry to tell you that the hard part has just begun. Because now that you...
Have you ever heard of demand generation? Depending on what business circles you mix in you might have a very good idea of what it is, or no clue at all. There’s been a lot of confusion in recent years about the difference between demand generation and lead...