We all know how tough it can be when making a decision. Whether it’s what you want to eat for dinner or where to buy a house, there are always a lot of different angles to consider. And it’s no different for your customers when they are buying from you. They have to...
So, you’ve been told you need a whitepaper. Great! But, what is a whitepaper? What does it do? And more importantly, how on earth do you write one? Whitepapers are a fantastic way to showcase your industry knowledge in a way that isn’t totally focused on selling your...
Everyone loves a good story. We can’t help it, it’s hard-wired into our DNA. So it’s not really surprising that storytelling has found its way into almost every aspect of our lives – including marketing. We’ve talked a lot before about the value of storytelling for a...
If you’re a business owner, then marketing is probably something you have on your radar - even if you’re not doing it right now. But if what you’re good at has nothing to do with marketing, then how are you supposed to know what would be a good marketing strategy?...
When it comes to marketing, there are a lot of different tools and techniques you can use to design an effective marketing strategy. Some of them you may have heard of before, like the SWOT analysis, but others are less well known – though no less valuable. Just one...
When we say ‘media relations’, what do you think of? If you watch a lot of TV shows, you might think it’s a job in the police service to communicate with the press about cases. If you’re in business, you might think it’s basically the same thing as PR. Or you may have...
When it comes to marketing your business, there are a lot of things you need to think about. To be honest, once you go down the marketing rabbit hole it’s easy to become overwhelmed with the number of things you could be doing to spread awareness of your business. But...
When it comes to marketing there are lots of tools and techniques you can use to help you in designing and implementing your marketing strategy. A lot of them you might have heard of, even if it’s just in passing. Things like a SWOT Analysis, Customer Analysis, or...
Unless you’ve been living under a rock for the last decade, you’ve probably heard of SEO. Even if you’re not 100% sure what it means, most business owners have come across SEO at one point or another. As a quick catch up, SEO stands for Search Engine Optimization, and...