So, you’ve been told you need a whitepaper. Great! But, what is a whitepaper? What does it do? And more importantly, how on earth do you write one? Whitepapers are a fantastic way to showcase your industry knowledge in a way that isn’t totally focused on selling your...
When it comes to marketing, there are a lot of different tools and techniques you can use to design an effective marketing strategy. Some of them you may have heard of before, like the SWOT analysis, but others are less well known – though no less valuable. Just one...
When we say ‘media relations’, what do you think of? If you watch a lot of TV shows, you might think it’s a job in the police service to communicate with the press about cases. If you’re in business, you might think it’s basically the same thing as PR. Or you may have...
When it comes to marketing there are lots of tools and techniques you can use to help you in designing and implementing your marketing strategy. A lot of them you might have heard of, even if it’s just in passing. Things like a SWOT Analysis, Customer Analysis, or...
Unless you’ve been living under a rock for the last decade, you’ve probably heard of SEO. Even if you’re not 100% sure what it means, most business owners have come across SEO at one point or another. As a quick catch up, SEO stands for Search Engine Optimization, and...
Sorry, this blog isn’t anything to do with military tactics! In the world of marketing, a SWOT analysis is one of the most common and powerful marketing tools a business can have – but it’s also one of the more unknown. It’s a way to evaluate your company, a project...
What is the end goal of marketing? To persuade a customer to spend their hard-earned money with your business, and not with a competitor. How do you do that? That question is a little trickier to answer. A lot of marketing companies will give you all sorts of...
If you’re not familiar with the world of marketing, you might think that marketing professionals just do ‘marketing’. And while that’s a reasonable assumption to make, it’s completely false. Within ‘marketing’ there are dozens, if not hundreds of specialist areas, and...
Whenever you visit a shop, click on a website, view an advert, and make a choice about what to buy as a consumer, you are being influenced by the forces of marketing. Marketing has perhaps the biggest impact on the wider shape of our society, and it’s absolutely vital...