When it comes to sales and marketing, there are a lot of funnel-shaped things. We’re not sure why funnels keep appearing, but they are certainly an effective model to work with! But as a marketing company, we are most interested in the marketing funnel, which is all...
What is the point of your website? That seems like a daft question, but it’s something you should ask yourself when writing the copy for each page. For most people a website is there to do 2 things. First, to validate you and your services, and second, to win new...
There are a lot of different ways for businesses to market and promote themselves, but one of the oldest and perhaps most well-known is the classic press release. Used properly, press releases are a great way to get media coverage for your business, and they can lead...
Digital advertising. In theory, it should be like advertising, but online, right? Well, not quite. You see, technology has changed a lot about our society, including the way we communicate, the kinds of messages we respond to, and how we relate to one another. It also...
If you’re new to the world of digital marketing, then PPC might seem like something of a dirty word. After all in a world where we crave authenticity, such direct marketing methods can feel a little out of place. But it shouldn’t be that way. In reality, PPC...
Odds are by now, you’ve come across one or two blogs on the internet. In fact, you’re reading one now, so we know you’ve found at least one! But blogging is one of those things that, while most of us have interacted with them, we aren’t always sure of what they are,...
We all know how tough it can be when making a decision. Whether it’s what you want to eat for dinner or where to buy a house, there are always a lot of different angles to consider. And it’s no different for your customers when they are buying from you. They have to...
So, you’ve been told you need a whitepaper. Great! But, what is a whitepaper? What does it do? And more importantly, how on earth do you write one? Whitepapers are a fantastic way to showcase your industry knowledge in a way that isn’t totally focused on selling your...
Everyone loves a good story. We can’t help it, it’s hard-wired into our DNA. So it’s not really surprising that storytelling has found its way into almost every aspect of our lives – including marketing. We’ve talked a lot before about the value of storytelling for a...