We’re often asked about how important content is for a business, and if you can get away with doing nothing, or the bare minimum. And our answer is always the same – no. In the digital age, consistent content marketing is an essential part of your marketing strategy....
We all know by now that copywriting is a very creative thing, and there is no one way to approach it or method to use that will produce great results 100% of the time. But just because it isn’t a paint-by-numbers craft, that doesn’t mean there isn’t science behind it....
Did you know that this year the internet is 30 years old? The very first website was published by World Wide Web creator Tim Berners-Lee on the 6th of August 1991, and there is an archived version of it still available to view today. Of course, web design has come an...
When it comes to sales and marketing, there are a lot of funnel-shaped things. We’re not sure why funnels keep appearing, but they are certainly an effective model to work with! But as a marketing company, we are most interested in the marketing funnel, which is all...
What is the point of your website? That seems like a daft question, but it’s something you should ask yourself when writing the copy for each page. For most people a website is there to do 2 things. First, to validate you and your services, and second, to win new...
There are a lot of different ways for businesses to market and promote themselves, but one of the oldest and perhaps most well-known is the classic press release. Used properly, press releases are a great way to get media coverage for your business, and they can lead...
Digital advertising. In theory, it should be like advertising, but online, right? Well, not quite. You see, technology has changed a lot about our society, including the way we communicate, the kinds of messages we respond to, and how we relate to one another. It also...
If you’re new to the world of digital marketing, then PPC might seem like something of a dirty word. After all in a world where we crave authenticity, such direct marketing methods can feel a little out of place. But it shouldn’t be that way. In reality, PPC...
Odds are by now, you’ve come across one or two blogs on the internet. In fact, you’re reading one now, so we know you’ve found at least one! But blogging is one of those things that, while most of us have interacted with them, we aren’t always sure of what they are,...