Did you know there’s no such thing as ‘SEO’? Search Engine Optimisation is a term thrown around a lot, but the truth is SEO isn’t just one thing. It’s a huge network of information and strategy, all designed to do one thing – get you to the first page of Google ahead...
We all love a good review. Something that helps us learn and grow, and leaves us feeling all warm and fuzzy at the same time. But did you know that reviews can also be a big help to your online marketing? Specifically with your SEO and getting found online. It’s not...
Starting a business isn’t easy, especially if you’re looking to expand and grow. To do that, you need to make sure you have a strong digital presence, and that means making nice with the search engines. This can feel like an uphill battle, especially if you don’t...
We’re willing to be there are a dozen things you’ve been told to do as a business owner that are ‘vital to success.’ Some of them will be,, and others will be less important. Today we wanted to talk about something that many businesses dismiss in the early days...
Congratulations! You’ve written an e-book. What next? Most people think that writing the book is going to be the hard part, and while it’s true that writing an e-book is no picnic, we’re sorry to tell you that the hard part has just begun. Because now that you...
Have you ever heard of demand generation? Depending on what business circles you mix in you might have a very good idea of what it is, or no clue at all. There’s been a lot of confusion in recent years about the difference between demand generation and lead...
When it comes to digital marketing there are a lot of acronyms to get your head around. That’s not made any easier by the fact that a lot of them are similar, describe similar things, or in some cases use the same letters for different terms! Two of the acronyms most...
Have you been looking for new ways to market your business, but aren’t sure where to start? It might be time to get back to basics. In this series, we’ve been looking at all of the different theories and strategies that make up the wider world of marketing, and today...
We all know that the purpose of any marketing effort all comes down to one thing – leads. Even if your strategy is just to build brand awareness, it’s still the first step in the sales funnel with the ultimate goal of convincing new prospects to buy from you. If...