25+ Salon Marketing Ideas to Grow Your Business in 2024

Originally Published: 13 January 2024
Last updated: 13 January 2024
Written by: Nick Jolliffe

Reading Time: 21.475 minutes

Categories: Beauty Industry
2023 salon marketing strategies
Table of Contents

As the saying goes, ‘Knowledge is power,’ and in the competitive salon industry, knowing the most effective marketing ideas can set you apart. You’re looking to grow your salon business in 2024, and it’s crucial to adapt to the ever-evolving marketing landscape.

With the right strategies, you can attract new clients and keep regulars coming back. Social media, for instance, isn’t just a playground—it’s a battleground for attention, and you’ve got to wield it wisely. You need to know not just what to post, but when and how to turn casual followers into loyal customers.

Consider the potential in partnerships with local businesses or the buzz you could generate with an influencer’s endorsement. And what about the role of technology in personalising the client experience?

You’re on the cusp of discovering a wealth of ideas that could transform your salon’s approach to marketing, each with the potential to make a significant impact. Stay tuned as we unveil marketing tactics that promise to not only keep your chairs filled but also ensure your salon’s name is on everyone’s lips.

Key Takeaways

  • Integrating salon software for online booking and optimising the website for search engines can improve online visibility and attract more clients.
  • Streamlining the customer experience with online booking can free up staff time, enhance customer satisfaction, and improve the salon’s efficiency.
  • Email marketing and newsletters can be effective in engaging clients, showcasing salon expertise, and offering exclusive promotions to attract and retain clients.
  • Leveraging social media platforms, partnering with influencers, and organising exclusive salon events can amplify the salon’s brand, increase its online presence, and attract new customers.

Marketing Strategies for Your Salon

Marketing Strategies for Your Salon

To take your salon to the next level in 2024, it’s crucial to focus on strategic marketing efforts.

Start by refreshing your salon’s website and optimising it for search engines to attract more visitors.

Then, streamline your clients’ journey with online booking and engage them with targeted social media content and email newsletters.

1. Develop or Update Your Salon’s Website

Revamping your salon’s website can significantly enhance its appeal and functionality, making it a pivotal tool in attracting and retaining clients. Here’s how you can strengthen your online presence:

  1. Integrate salon software to offer seamless online booking, providing convenience for your clients to schedule salon services 24/7.
  2. Showcase your unique salon services with detailed descriptions and high-quality images to highlight what sets your salon business apart.
  3. Optimise for search engines to ensure potential customers can find you easily when looking for salons online.

Read more: Salon Website guide

2. Boost Your Salon’s Visibility on Search Engine Results Pages with SEO

By implementing SEO strategies, you’ll significantly boost your salon’s online visibility, drawing more potential clients to your website. Start by optimising your site with relevant keywords that potential customers might use when searching for salon services.

Create engaging content that showcases your salon’s unique offerings and atmosphere.

Make sure to claim and update your Google My Business profile, as this is critical for local search visibility. Encourage satisfied clients to leave an online review, which can improve your credibility and ranking on search engine results pages.

Integrate these salon marketing ideas with a strong social media presence, particularly on visual platforms like Instagram, to connect with your audience and enhance your SEO efforts.

Read more: SEO guide for Salons

3. Enhance Customer Experience with Online Appointment Booking

While enhancing your salon’s online presence through SEO and social media is crucial, streamlining the client experience with online appointment booking can significantly elevate customer satisfaction. Integrating appointment booking into your salon marketing ideas to grow your business offers several advantages:

  1. Convenience: Clients can schedule visits to your salon at any time, without the need to call during business hours.
  2. Efficiency: It frees up your staff’s time, allowing them to focus on delivering top-notch services rather than managing bookings.
  3. Flexibility: Customers appreciate the ability to easily reschedule or cancel their appointments, which enhances their overall experience.

4. Craft Your Salon’s Email Marketing Approach and Launch a Newsletter

Crafting a compelling email marketing strategy, complete with a regular newsletter, can significantly boost your salon’s client engagement and retention. By developing a captivating subject line, you’ll increase email open rates and pique the interest of your clients.

Segmenting your email list allows for personalised content delivery, catering to client preferences and behaviours.

Your newsletter should showcase your salon’s expertise, presenting trends through visually appealing content. Don’t forget to incorporate exclusive promotions and discounts; these are powerful incentives for bringing clients into your salon.

Utilise an email marketing platform for automation, sending appointment reminders, follow-ups, and special occasion greetings. This enhances the customer experience, ensuring your salon stays top-of-mind.

With these strategies, you’re set to elevate your salon’s profile and foster lasting customer loyalty.

5. Optimise Your Salon’s Presence on Social Media Platforms

Harness the power of social media to amplify your salon’s brand and connect with a wider audience through strategic marketing efforts. Social media platforms are invaluable for implementing effective salon marketing ideas that can drive salon promotions and enhance your online presence.

Here’s what you can do:

  1. Create a selfie station with a salon hashtag to encourage client participation and boost your online visibility.
  2. Motivate clients to share their new looks on their social channels, tagging your salon for organic, client-generated content.
  3. Train your stylists to share their best work on social media, demonstrating their expertise and attracting new customers.

6. Engage with Clients Through SMS, WhatsApp, and Email Communications

Engage directly with your clientele through personalised SMS, WhatsApp, and email communications to foster stronger relationships and keep them informed about your salon’s latest offerings and deals as well as sending them appointment reminders. By leveraging these salon marketing ideas, you’ll ensure salon promotions that work, creating a buzz around your services and enticing clients to increase their spending during their salon visits.

Always aim to engage with clients, offering them exclusive deals and the opportunity to provide feedback through these direct channels. This marketing strategy for salons not only boosts client loyalty but also helps you understand their needs better, tailoring your services to meet their expectations.

7. Maintain a Unified Brand Image for Your Salon

To solidify your salon’s reputation, it’s crucial to consistently showcase your brand values and image across all customer interactions. A unified brand image is a cornerstone of successful salon marketing. Here are some strategies to ensure you’re on the right track:

  1. Train Your Team: Ensure every staff member understands how to promote your salon’s brand, from rebooking clients to selling salon-exclusive products.
  2. Social Media Savvy: Encourage customers to use your salon’s hashtag when posting online, increasing your brand’s visibility.
  3. Brand Ambassadors: Have your employees embody the salon’s ethos in appearance and conduct, reinforcing a unified brand image.

Additional Marketing Strategies

Additional Marketing Strategies

Beyond the basics, you’ve got to ramp up your salon’s local appeal and customer loyalty to stay ahead.

Engage with your community to build a robust local presence, and roll out exclusive deals and loyalty programs that keep clients coming back for more.

Consider hosting interactive events and workshops to showcase your expertise and create buzz around your brand.

8. Build a Strong Local Presence with Community Engagement

Fostering a robust local presence is key to your salon’s growth, and engaging with your community can significantly amplify your visibility and client loyalty. As a salon owner, you’re not just selling a service; you’re becoming a part of your customer’s life.

Here’s how you can enhance your local business through community engagement:

  1. Collaborate with local businesses to host events or offer joint promotions, creating a network that attracts new customers.
  2. Optimise your Google My Business profile to increase online visibility, ensuring locals can find you easily.
  3. Invest time in developing long-term relationships with clients, which leads to repeat business and word-of-mouth referrals.

9. Offer Exclusive Deals and Loyalty Programmes

Building on the foundation of strong local community engagement, offering exclusive deals and loyalty programs can further enhance customer retention and elevate your salon’s appeal.

Develop a VIP program with exclusive perks to show your most loyal customers just how much you appreciate them. These salon promotion ideas aren’t just about a one-time offer; they’re about creating a sustained relationship.

Implement loyalty programmes to incentivise repeat visits, turning every new client into a potential regular. When you offer exclusive deals, you’re not just boosting your marketing efforts; you’re building brand loyalty.

Tailor these promotions to encourage clients to choose your salon time and again. Remember, a loyal client is your best advocate, so invest in these relationships to reap the rewards.

10. Host Events and Workshops at Your Salon

Hosting events and workshops at your salon can transform your space into a community hub, offering value beyond the chair and drawing in both new and existing clients. Consider these salon marketing ideas to enhance your salon advertising and grow your business:

  1. Offer educational workshops on the latest haircare and skincare techniques, positioning your hair and beauty salon as an expert in the field.
  2. Organise special events like bridal or prom preparation workshops, providing unique and timely services that cater to specific clientele needs.
  3. Collaborate with local businesses to host joint events, expanding your network and introducing your salon to a wider audience.

Advertising Ideas for Salons

creative concepts for salon advertising

As you explore advertising ideas to grow your salon business, consider the power of targeted online campaigns. Using Google Ads allows you to reach potential clients right in your neighbourhood, while social media platforms like Facebook and Instagram let you connect with a broader yet highly specific audience.

Don’t overlook the influence of beauty influencers; partnering with them can catapult your salon’s visibility and credibility.

11. Utilise Google Ads to Target Potential Salon Clients in Your Vicinity

Harness the power of Google Ads to pinpoint and attract potential salon clients right in your local area. By tapping into this robust platform, you’re leveraging one of the most effective salon marketing ideas to help grow your business.

Here’s how to get started:

  1. Set up a campaign targeting your immediate vicinity, ensuring those who find your salon are close enough to visit.
  2. Utilise demographic and interest-based targeting to reach the right audience with tailored salon advertising examples.
  3. Monitor your campaigns to optimise for the best results, helping your salon on Google stand out among the competition.

Google Ads offers a precise way to market your salon and attract new clients who are searching for the exact services you offer.

12. Implement Targeted Advertising on Facebook and Instagram

Building on the momentum of Google Ads, refining your salon’s presence on social media through targeted Facebook and Instagram advertising can capture the attention of an even broader audience. Dive into the wealth of salon marketing ideas available within these platforms to pinpoint your ideal clientele using their robust targeting options.

By creating visually appealing ads that showcase your salon’s services and promotions, you’re speaking directly to those who are most likely to be interested in the beauty industry. Tailor your content to highlight what sets your salon apart, making sure your message resonates with potential clients.

Don’t forget to track the performance of your ads and tweak your approach based on these insights. With smart, targeted advertising, you’re not just reaching out—you’re connecting.

13. Collaborate with Beauty Influencers to Promote Your Salon

Tap into the power of social media influence by partnering with beauty influencers to elevate your salon’s brand and extend your reach to potential clients. When you’re brainstorming salon marketing ideas, consider how influencers can amplify your salon marketing strategies.

Here’s how to get started:

  1. Partner with local beauty influencers for sponsored content that showcases your beauty salon’s unique services, helping to build credibility within the community.
  2. Organise exclusive salon events with influencers, which can attract their followers and create a buzz around your salon.
  3. Leverage influencer partnerships for giveaways and product reviews, increasing visibility and enticing potential customers with the chance to win salon services.

Done right, influencers can be a powerful tool to promote your salon and boost your business.

Extra Advertising Techniques

Extra Advertising Techniques

To stay ahead in the competitive salon market, you need to harness the power of extra advertising techniques.

Consider video advertising on social platforms to captivate an audience that’s increasingly consuming multimedia content.

Don’t overlook the impact of traditional methods; print advertising in local magazines and direct mail campaigns can effectively target your local community.

14. Explore Video Advertising on Social Platforms

Dive into the dynamic world of video advertising on social platforms to elevate your salon’s online presence and attract a broader clientele. By integrating video into your salon marketing ideas, you can create a powerful connection with potential customers.

Here’s how to get started:

  1. Showcase your hair salon’s services and expertise through engaging and informative video content.
  2. Target your video ads to specific demographics and interests, ensuring your message reaches the right audience on social media.
  3. Measure the success of your campaigns with analytics to refine your hair and beauty video advertising strategy.

15. Consider Print Advertising in Local Magazines and Newspapers

Consider leveraging the tangible impact of print advertising in local magazines and newspapers to heighten your salon’s community presence and attract a dedicated local clientele.

This salon marketing idea taps into the credibility of established publications to foster trust and recognition for your brand. By marketing your business through print advertising, you’re not just reaching an audience, but you’re engaging with a readership that values the local touch.

Craft visually appealing ads that resonate with readers, perhaps through advertorials or inserts that provide added visibility. Make the most of the enduring nature of print; your ad can be revisited and shared, extending its reach beyond the initial read.

Such strategic placement in local magazines and newspapers can solidify your salon’s reputation and draw in a loyal customer base.

16. Leverage Direct Mail or Leaflet Campaigns for Local Outreach

While print advertising in established publications can significantly boost your salon’s local profile, pairing it with direct mail or leaflet campaigns ensures your message lands directly in the hands of potential clients.

Direct mail and leaflets are tried-and-true salon marketing ideas to get your new salon noticed. They enable you to:

  1. Target specific neighbourhoods or communities for precise local outreach.
  2. Offer exclusive promotions that entice potential customers to visit your salon.
  3. Highlight what makes your salon unique, setting you apart from competitors.

Using these salon advertising ideas, you’ll not just reach a broad audience, but you’ll also provide compelling reasons for them to engage with your business.

Innovative Salon Marketing Concepts

creative strategies for salon promotion

To keep your salon ahead of the curve, consider implementing immediate re-booking offers that incentivise client retention right at checkout.

Enhance your online presence by creating a virtual tour of your salon, making it easily accessible on both social media and your website.

You can also leverage Instagram Stories to regularly update followers on new offers and services, ensuring your salon stays top-of-mind.

17. Encourage Client Retention with Immediate Re-Booking Offers

Enhance your salon’s client loyalty by implementing immediate re-booking offers, a proven tactic to secure future appointments and maintain a steady client base. By encouraging clients to schedule their next visit before they leave, you’re not only increasing the chance they’ll return, but also boosting the amount each client spends during their salon visit.

Here’s how you can incorporate this into your strategy:

  1. Train your staff to understand the importance of immediate re-booking and how to present it as a benefit to clients.
  2. Create exclusive incentives for clients who re-book on the spot, such as discounts or complimentary add-ons.
  3. Integrate immediate re-booking offers into your overall marketing plan, ensuring it’s a consistent part of the client experience.

Applying these additional salon marketing ideas can significantly contribute to the success of your salon.

18. Create a Virtual Tour of Your Salon for Social Media and Your Website

Building on the strategy of immediate re-booking offers, consider giving clients a virtual tour of your salon to further entice them to return and experience its unique atmosphere firsthand.

Create an engaging virtual tour by using 360-degree photos and videos for your social media and website, showcasing the interior and decor of your salon.

Highlight the different sections like treatment rooms, styling stations, and waiting areas. This innovative salon marketing idea gives potential clients a real feel for the cleanliness and comfort your salon offers.

Encourage interaction by allowing viewers to ask questions or suggest specific areas they’d like to see. This interactive experience not only captivates but also fosters a connection with your audience, making them more likely to book an appointment.

19. Use Instagram Stories to Highlight Salon Offers and Updates

Maximise your salon’s visibility by using Instagram Stories to highlight exclusive offers and the latest updates, engaging directly with your clientele in real-time. As you explore salon marketing ideas to boost your business, consider the versatile nature of Instagram Stories to implement top salon marketing ideas with a personal touch.

Here’s how you can use your salon’s Instagram Stories effectively:

  1. Showcase Time-sensitive Promotions: Create a sense of urgency with hair salon promotion ideas that feature limited-time discounts or package deals.
  2. Announce New Services or Products: Keep your audience updated on what’s new at your salon, from trendy hair treatments to the latest beauty products.
  3. Engage with Interactive Elements: Use polls, questions, or countdowns to interact with clients, getting instant feedback and building anticipation for new offerings.

20. Optimise Your Salon’s Website with Dedicated Service Pages and cover Keywords

While you’re engaging clients with Instagram Stories, don’t overlook the power of optimising your salon’s website by creating dedicated service pages to target specific keywords.

These pages are essential to salon marketing ideas and strategies, as they can significantly enhance your online visibility. Whether you run a hair or beauty salon, each type of salon service you offer should have its own page.

This not only helps to ensure your salon is easily found by potential clients searching for specific treatments but also allows you to showcase the unique benefits and features of your offerings.

Make sure these pages are informative, visually engaging, and easy to navigate to convert those visitors into loyal customers.

21. Attract Local Clients with Geographically Targeted Instagram Hashtags

Harness the power of geographically targeted Instagram hashtags to pull in clients from your local area, enhancing your salon’s community presence and reach. This marketing idea isn’t just about brand visibility; it’s about creating a bridge between your online presence and the physical salon visit.

Here’s how you can integrate this strategy:

  1. Research popular local hashtags and integrate them into your posts to increase visibility among a location-specific audience.
  2. Encourage your clients to use these geographically targeted hashtags when they share their new styles, driving user-generated content.
  3. Regularly engage with posts under these local hashtags to build relationships and attract local clients to your salon.

22. Solicit Customer Reviews to Build Trust and Credibility

Encouraging your clients to leave online reviews can significantly boost your salon’s trustworthiness and market appeal. Every client spends a valuable portion of their day in your care, and their feedback is a testament to the quality of your services. By soliciting reviews for your salon, you’re not just enhancing online visibility; you’re also building a foundation of trust and credibility with potential clients.

These testimonials reflect the experiences of real people, persuading newcomers to give your salon a try. Make it easy for satisfied customers to recommend your salon to others by providing links or QR codes to review your salon directly after their visit.

23. Turn Your Salon Team into Brand Ambassadors

Transform your salon team into powerful brand ambassadors with strategic training and unique in-salon experiences that promote your business. Each team member should be the face of your brand, equipped with the knowledge and tools to attract and retain clients.

Here’s how you can empower them:

  1. Provide each staff member with a business card to hand out to potential clients, creating a personal connection.
  2. Encourage your team to share their work on social media, tagging your salon to increase visibility.
  3. Reward employees who bring in new clients with perks, such as a free service within your salon.

24. Garner Local Press Coverage by Inviting Journalists to Your Salon

While empowering your salon team to become brand ambassadors is a key step, gaining local press coverage can significantly amplify your salon’s presence in the community. To market a salon effectively, consider innovative salon marketing ideas to take your visibility to the next level.

One strategy is to garner local press coverage by inviting journalists to your salon. Craft a personalised invitation that showcases your unique story and what makes your salon newsworthy. Host an open house or offer an exclusive interview with your salon’s leading talent.

Collaborating with local businesses or participating in community events can provide a compelling angle for coverage in popular salon publications. These top salon marketing tactics can create buzz and attract a broader clientele to your business.

25. Forge Beneficial Local Partnerships for Cross-Promotion

Forging local partnerships for cross-promotion can significantly increase your salon’s visibility and attract a wider clientele. Here are some marketing tips that you can use to forge beneficial local partnerships for cross-promotion:

  1. Collaborate with complementary businesses like spas or boutiques to create joint marketing campaigns, offering package deals that benefit both parties.
  2. Sponsor local events or collaborate with influencers, leveraging their reach to showcase your salon’s unique services and skills.
  3. Host themed pop-up events with local partners to generate buzz and provide fun salon marketing experiences for new and existing customers.

These ideas to grow your customer base are proven salon marketing strategies. By networking and engaging in cross-promotion, you’ll stay on top of industry trends and draw in a diverse range of clients.

26. Motivate Your Salon Staff with Contests and Performance-Based Rewards

After building strong local partnerships for cross-promotion, it’s essential to turn your attention inward and invigorate your salon’s internal dynamics by introducing contests and performance-based rewards to motivate your staff. Engaging in friendly contests not only spices up the day-to-day but also drives your team to excel in hair or beauty services. Think about it—no one wants to leave the salon feeling anything less than triumphant.

Here’s a quick guide to start:

Contest IdeaReward
Most Creative Hair ColourExtra Paid Day Off
Highest Retail SalesMonetary Bonus
Best Customer SatisfactionExclusive Salon Perks

Customer Experience and Retention

improving customer satisfaction and loyalty

To keep your salon thriving, focus on creating a personalised experience for each client. Introduce a referral program that rewards your loyal customers, making them feel valued for their support.

Don’t forget to celebrate their milestones and birthdays, which adds a special touch and fosters a deeper connection.

27. Personalise Client Experiences with Tailored Services and Recommendations

Why not boost client loyalty by offering personalised services and recommendations that cater specifically to their preferences and needs?

Personalising client experiences isn’t just a trend; it’s a strategy to make your salon stand out and increase the value a client spends during their salon visit.

Consider these steps:

  1. Collect client information to understand their style and service history.
  2. Use this data to offer tailored services that match their individual tastes.
  3. Provide custom recommendations for products and treatments that will benefit them most.

28. Introduce a Referral Programme to Reward Loyal Clients

Boost your salon’s client retention and create a community of brand advocates by introducing a referral program that rewards your loyal customers for bringing new faces through the door. This salon marketing idea is a powerful tool to grow your business.

When you reward your clients for their referrals, they feel valued and more connected to your brand. Implement a referral program that offers special perks, discounts, or services to those who refer friends and family. This not only acknowledges their loyalty but also incentivises them to spread the word.

Make sure you have a system in place to track these referrals so you can properly reward your advocates. By doing so, you’ll encourage a cycle of repeat business and new client acquisition that keeps your salon thriving.

29. Celebrate Client Milestones and Birthdays for a Personal Touch

Building on the idea of enriching client relationships through a referral program, celebrating client milestones and birthdays adds an even more personal touch to enhance customer experience and retention. Here’s how to give your salon a competitive edge:

  1. Personal Acknowledgments: Send personalised cards or small gifts to celebrate client milestones and birthdays for a personal touch that resonates.
  2. Special Offers: Provide birthday discounts or complimentary services that increase the value a client spends during their salon visit.
  3. Creative Celebrations: Use hair salon advertising examples to get ideas to create memorable experiences, such as birthday-themed styling sessions.

Frequently Asked Questions

How Do I Market My New Beauty Salon?

To market your new beauty salon, create a social media presence, engage with followers, and use scheduling tools for consistent posts. Collaborate with influencers and track your efforts to refine your strategy.

How Do I Write a Marketing Plan for a Salon?

To write your salon’s marketing plan, identify your target audience, set clear goals, and outline strategies for social media, partnerships, and in-salon promotions. Track results to refine your approach over time.

How Does Promotional Material Contribute to the Salon’s Image?

Your promotional material reflects your salon’s brand, professionalism, and attention to detail, making a strong impression on clients and setting you apart from competitors with a cohesive and appealing visual identity.


You’ve got the tools and ideas to make your salon stand out in 2024. Stick to your content calendar, leverage scheduling apps, and stay data-driven.

Collaborate widely and adapt swiftly to new trends. Remember, it’s not just about attracting eyes; it’s about creating an experience that keeps clients coming back.

So go ahead, put these strategies to work and watch your salon flourish. Your business isn’t just growing; it’s becoming a community staple, and as always, if you need any help with any of the above, our team is here to help you, get in touch today.

Contact Us Today

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