7 Benefits of Email Marketing 

Originally Published: 11 November 2022
Last updated: 28 November 2022
Written by: Nick Jolliffe

Reading Time: 7.4 minutes

Categories: Content Marketing
Benefits of Email Marketing 

Email marketing is a great way to stay in touch with your customers and promote your business. By sending out regular newsletters, you can keep your customers updated on your latest products, services, and special offers. You can also use email marketing to build relationships with your customers and create a loyal customer base. In this article, we will take a look at some of the benefits of email marketing and how it can benefit your business.

What is email marketing?

Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to more specific activities, such as sending promotional messages, newsletters, or announcing sales or special offers.

Email marketing can be an extremely effective way to reach your target market, and it offers a number of benefits for your business. First, it’s a relatively inexpensive way to reach a large audience. Second, you can target your messages to specific groups of people, which means you can tailor your messages to their needs and interests. Finally, email marketing can be very effective in creating or strengthening customer relationships, which is good for your brand reputation.

7 benefits of email marketing 

Email marketing is one of the most effective ways to reach your customers and promote your business. It is a direct and personal way to communicate with your customers, and it allows you to deliver your message directly to their inboxes. 

Below we have outlined 7 of the top benefits of email marketing:

More leads

You can generate leads with email marketing by prompting users to submit a form, which is then either emailed to you or submitted straight to your CMS for follow-up. This will capture contact information and create potential new customers. Collecting this data early on means you can engage with your leads at a later date, which could lead to increased conversions 

More conversions

Email marketing can be a great way to boost your business. It can help you increase your conversion rate by providing valuable content that encourages them to make a purchase. Additionally, email marketing can help you build relationships with customers and create loyalty.

More sales

Email marketing can be a great way to boost sales for your business. By building a list of subscribers and sending out regular emails, you can stay in touch with your customers and encourage them to buy from you again. Email marketing can be highly targeted, so you can send messages that are relevant to your customer’s interests. Plus, it’s a cost-effective way to reach a large audience. With these benefits, it’s no wonder that email marketing is one of the most popular marketing tools used by businesses today.

More brand awareness

Email marketing can be an effective way to increase brand awareness for your business – without breaking the budget! By sending out regular emails to your customers and prospects, you can stay top of mind and make it more likely that they will think of your business when they need the products or services you offer. 

Collecting Feedback from customers

Email marketing can be a great way to reach out to customers and collect feedback about your business. By sending out surveys or polls, you can collect customer feedback about your products or services. This feedback can be used to improve your business and make it more successful.

Drive Website Traffic

Email marketing is one of the most effective ways to drive website traffic and boost sales for your business. By building a list of subscribers and sending them regular updates about your products or services, you can keep your business top-of-mind and encourage them to visit your website or make a purchase.

Use email automation to drive sales

With email automation, you can send one or more emails to your list, prompting them to make a purchase at a specific time. For example, if you’re a retail store that sells snow boots, you can send an email to your list in November announcing the upcoming winter and encouraging your subscribers to shop your winter footwear selection. As the holiday  season approaches, you can send additional emails with a specific focus, such as “10 Last-Minute Christmas Gifts from Our Snow Boot Collection” or “Last-Minute Winter Travel Gear—Buy 1 Pair of Snow Boots and Get the Second Pair Half Price.”

Automation can also send abandoned cart emails when customers add items to your website’s shopping cart but don’t complete their purchase. These emails offer customers discounted or free shipping in an effort to get them to complete their purchases. 

Using audience segmentation, you can also send an email to customers that have previously ordered a specific product. For example, you can send an email offering a discount on a product to all customers who have purchased item X in the past. This will encourage them to buy item X again and offer them a great deal or alternatively, you could encourage them to try a different product in your range.

Email Marketing has the highest ROI of all marketing

Email marketing has the highest ROI of all marketing channels, it drives an ROI of $36 for every dollar spent, higher than any other channel and for good reason. Your existing contacts are already warm and interested in what you have to say. They’ve already given you their email address and agreed to receive your messages. All of these factors make it easy for you to quickly and efficiently communicate with them and see results!

Why is email marketing effective?

There are many reasons why email marketing is effective for all of the reasons above, but also, as every email you send is to someone that is already engaged with your business, then the chances of them being interested in your offering are much higher than someone that has never interacted with your business before.

Sending an email about a new product or service to an existing customer can be considered lead generation, and the leads that you are generating are definitely warm!

How to Use Email Marketing

Here are some tips on how to use email marketing to benefit your business:

  1. Keep your list clean and up-to-date. Make sure you are only sending emails to people who have opted in to receive them, and remove any inactive or unengaged subscribers from your list. This will help ensure that your emails are getting delivered and that people are actually reading them.
  2. Personalise your messages. Include the recipient’s name in the subject line and/or body of the email so that they feel like the message is meant just for them.
  3. Focus on great content. The most important aspect of email marketing is the email itself. Spend time writing a compelling message that focuses on giving 

How to Set Up an Email Marketing Campaign

Email marketing can be a great way to connect with customers and promote your business. Here are a few tips on how to set up an email marketing campaign:

  1. Define your target audience. Who do you want to reach with your email marketing campaign?
  2. Create compelling content. What can you offer your audience that will get them engaged with your emails?
  3. Build an email list. How will you collect email addresses to send your marketing messages to?
  4. Send your emails. Once you’ve created your email list and designed your messages, it’s time to hit send!
  5. Measure your results. Keep track of how your email marketing campaign is performing by tracking metrics like open rate and conversions.

We have written an article that covers getting your email marketing started (and the platforms you could use)

For businesses large and small, email marketing is a core component of a successful online presence. The use of emails to connect with customers and other stakeholders is both simple and effective, and it can be implemented quickly and cheaply.

While the format, content, and frequency of your emails will vary depending on your particular business, the overall benefits of Email marketing are often the same. 

Email marketing can be a great way to improve your business’s visibility and bottom line. By building a list of subscribers and crafting targeted, relevant messages, you can reach a large audience with your marketing messages. Plus, email marketing is relatively inexpensive and easy to set up, making it a great tool for small businesses. So if you’re looking for ways to improve your business, email marketing is definitely worth considering. If you need help with choosing a platform, setting up automation or just writing content for your customers, get in touch with our team we would be happy to help.

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