How to Create Content For Your Brand…That Roars
11 June 2020

In this series on creating content that roars, we’re going to look at the biggest and best things you can be doing right now to engage with people. As more of us are tapping into our creativity and entrepreneurial spirits in lockdown and finding new and innovative ways to revitalise our businesses, how can you really use content to get to where you want to be? And is it really that big of a deal?

Okay, so firstly, let’s clear up what we mean by “content for your brand that roars”. It simply means content that gets read. It stands out. We write for four reasons: 

  • To inform
  • To entertain
  • To persuade
  • To advise

In other words, it provides a problem to a solution, or at the very least, the opportunity to find out more.

  • We want to find out information
  • We want to laugh, escape, relax
  • We want to understand more, to delve into a topic
  • We want to listen to expertise and experience 

Yep, we love words. We love writing. We love reading content. And the digital age has only skyrocketed the amount of content we devour, on a daily basis. 

In 2020, around the world, the average internet user spends 6 hours and 43 minutes online every single day, We Are Social and Hootsuite’s latest Digital Trends Report reveals. There are over 1.7 billion websites and 40,000 search queries per second. With 600 million blogs, 682 million tweets per day and More than 4 million hours of content uploaded to Youtube every day — our online communication and content has huge potential. 

Yeah, yeah, okay. The internet has been around for what seems like forever. We’ve grown up in the digital era. This is not news. But what is perhaps surprising is just how many ways we can use the content online to capture people’s attention, pique their interest and use our craft (along with data) to keep giving people what they want to read, see and hear. 

So, what’s the first step of how to create content for your brand that truly roars? 

Step 1: It’s knowing all the different ways you can create content to connect. 

25 Roaring Ideas for Content

Here’s some to great ways to use content: 

  • Articles
  • Blogs
  • Interviews
  • Case studies
     
  • Landing Pages
  • Podcasts
  • Email marketing
  • Social media 
  • Videos
  • Infographics
  • Quotes
  • Photos
  • News releases
  • Presentations
  • Listicles 
  • eBooks
  • eCourses
  • Whitepapers
  • Checklists
  • Newsletters
  • Brochures 
  • Guides 
  • Worksheets
  • Research reports
  • Webinars

It sounds obvious but if you look at your competitor, it may be that they have a website, a blog on that website, a social media channel set up with regular posts. They may even have some videos. They’ve got a presence. But, you, by incorporating new, exciting and engaging content can stand out and really roar!

In our next article in our series on creating content that roars, we’ll be looking at what to do once we’ve selected our favourite type of content.

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