In order to be irreplaceable one must always be different - Coco Chanel In our Ultimate Marketing Strategy series, we take an in-depth look at the different elements you need to include in your comprehensive marketing strategy. Together, each article will help you...
Marketing Strategy Articles
Here you will find all of the posts in our Marketing Strategy category. Find your Roar!
Part 4: Ultimate Marketing Strategy Template – Competitor Research
In this week’s instalment of our Ultimate Marketing Strategy series, we’re looking at everything you need to know about competitor research. We’ve delved into drafting your Executive Summary (Part 1), Market Research (Part 2) and Target Market (Part 3) — now, it’s...
Part 3: Ultimate Marketing Strategy Template – Target Market
Your target market is who you’re directing your marketing at, who you want to capture the attention of, who you want to engage and interact with. Understanding who your target market is, in as much detail as possible, makes all the difference between reaching your...
Part 2: Ultimate Marketing Strategy Template – Market Research
Market research is a big and important part of your marketing strategy. As we navigate through the Covid-19 business landscape, it can offer clarity and direction at a time when it’s easy for the current circumstances to overwhelm us and throw us into uncertainty....
Creating a Marketing Strategy – The Executive Summary
In this series of articles, we teach you how to create a marketing plan that will help you grow your business. Part 1: The Executive Summary
What You Need to Know About Online Buyers
Understanding Buyer 2.0 Will Help You Create Successful Marketing Strategies A key feature of marketing is the use of models to understand the buying process – “Sales Funnel”, “Consumer Decision Journey”, “SMART” – they’re everywhere. We do this so we can understand...