In the world of business, there are a lot of things that are labelled as ‘vitally important’ to success. Usually, it’s things like cash flow or having a business plan, but in our opinion, marketing strategy needs to be added to that list. Any successful company you...
Evergreen content has become a popular and prominent entry in content strategies and plans in recent years. Companies know it’s vital to balance the importance of engaging and valuable content sought-after by readers with relevant and search-optimised content that is...
“Communication — the human connection — is the key to personal and career success.” - Paul J. Meyer A Word on Communication Throughout the pandemic, video calls, Zooms and good old traditional phone calls have become a lifeboat for so many of us as we face lockdowns,...
We've reached part 10 of our Ultimate Marketing Strategy series - taking you through the various components of a bespoke marketing strategy. We've explored the different sections to brainstorm, research and document so you can create the best possible...
Whether you’re preparing your projected plans for investors, changing your business model, launching new products or services or entering new markets, hopefully, you’re now pretty familiar with getting started on your marketing strategy. In our Ultimate...
In our Ultimate Marketing Strategy series of articles, we’ve been exploring how to create a comprehensive and compelling strategy that converts. So far, we delved into developing your Executive Summary, Market Research, Target Market, Competitor Research, Unique...
A digital marketing strategy is vital for your business. In the last 15-20 years, how we market our businesses has gone through the biggest evolution ever. Changing customer demands have transformed how we find and connect with brands, and ultimately, make...
In order to be irreplaceable one must always be different - Coco Chanel In our Ultimate Marketing Strategy series, we take an in-depth look at the different elements you need to include in your comprehensive marketing strategy. Together, each article will help you...
In this week’s instalment of our Ultimate Marketing Strategy series, we’re looking at everything you need to know about competitor research. We’ve delved into drafting your Executive Summary (Part 1), Market Research (Part 2) and Target Market (Part 3) — now, it’s...
Your target market is who you’re directing your marketing at, who you want to capture the attention of, who you want to engage and interact with. Understanding who your target market is, in as much detail as possible, makes all the difference between reaching your...
Market research is a big and important part of your marketing strategy. As we navigate through the Covid-19 business landscape, it can offer clarity and direction at a time when it’s easy for the current circumstances to overwhelm us and throw us into uncertainty....
In this series of articles, we teach you how to create a marketing plan that will help you grow your business. Part 1: The Executive Summary