Get Out of the Den and into the Pride
Communication is such a big part of our days! And making the switch from face-to-face chatting to opening up the vast opportunities online and ‘speaking’ to search engines is challenging.
But it’s a challenge that we love and do daily. So whether you’ve never dipped your toe into those online waters, dabbled but not measured, or need to add some proactive strategy to your communications — we’re here to help you Find Your ROAR.
Find Your Roar
Content Marketing Strategy
A content marketing strategy is a plan that brings ideas, business goals and brand knowledge together. It strives to create, engage with and build an audience by publishing, maintaining and spreading high-quality, exciting, accessible and consistent content.
This content informs, educates, entertains and inspires — to turn strangers into fans and fans into customers. And the art is very much in the planning.
Now, we are biased, but we know first-hand the difference writing down and honing a clear, proactive, well-thought-out and comprehensive content marketing strategy has. Especially over a vague, reactive and last-minute shoehorn-it-into-Friday one. It simply gets done and delivers results. Ready to love calendars?
Content Marketing Creation
Content marketing creation is all about producing valuable and relevant content to attract, acquire and engage your audience.
There’s a lot of stuff online, can we agree? And we, as businesses, can be guilty of this. But what if we stopped flooding our customers with hard salesy ‘buy this’ material, which let’s face it, turn-offs us off completely.
And, instead, replace it with shareable content that builds awareness, trust and genuine interest in you and your brand? So that you truly attract new people, nurture them and create loyal advocates. Ready to get writing?
Copywriting is the art of crafting your brand stories. We work with words every day and we love it. We use these words to shout about what’s so great about you and why people should come to you.
Brochures, leaflets, catalogues and emails all require high-quality, unique and well-thought-out copy. But in our digital jungle, it’s your website that is (or will become once you have great copy) the heart, the core and the hub of your business.
Media relations is the process of reaching out and liaising with people in the media. What better way to get your story and newsworthy messages out there to the masses than to connect with journalists and editors in your industry?
Tying your content marketing strategy, creation and copywriting in with media relations not only produces an enhanced and consistent story but makes your ROAR even more powerful!
Getting your name in front of journalists, bloggers and editors, and building a strong relationship with them, can put you in front of untapped people. Are you ready to create invaluable and unlimited opportunities?
SEO stands for Search Engine Optimisation, and it refers to the actions we take to increase both the quantity and quality of traffic to our websites.
As we move into, grow and expand our digital jungle footprint, we need to look at what we’re doing online.
An SEO-friendly site will develop brand awareness, get people to visit our site, keep people on it, and most importantly, take action that leads to sales. Do you want more traffic?
Get Your Paws on Great Content Marketing and Communications