We’re often asked about how important content is for a business, and if you can get away with doing nothing, or the bare minimum. And our answer is always the same – no. In the digital age, consistent content marketing is an essential part of your marketing strategy....
There are a lot of different ways for businesses to market and promote themselves, but one of the oldest and perhaps most well-known is the classic press release. Used properly, press releases are a great way to get media coverage for your business, and they can lead...
When it comes to blog posts, you’d be forgiven for thinking there’s only really one format for them. Most blog posts are written a lot like the one you’re reading now – information split into sections to tell and story. But in reality, there are lots of ways you can...
Odds are by now, you’ve come across one or two blogs on the internet. In fact, you’re reading one now, so we know you’ve found at least one! But blogging is one of those things that, while most of us have interacted with them, we aren’t always sure of what they are,...
So, you’ve been told you need a whitepaper. Great! But, what is a whitepaper? What does it do? And more importantly, how on earth do you write one? Whitepapers are a fantastic way to showcase your industry knowledge in a way that isn’t totally focused on selling your...
When it comes to marketing your business, there are a lot of things you need to think about. To be honest, once you go down the marketing rabbit hole it’s easy to become overwhelmed with the number of things you could be doing to spread awareness of your business. But...
When you’re looking to invest in a new product or service, what’s the first thing you do? You probably go and look up the problem you’re having online, and find out all the different ways it can be solved. The internet has fundamentally changed the way buyers approach...
Do you remember when you were about six? It’s bedtime, and you’re tucked under the covers with your favourite cuddly toy, and your mum is reading your favourite story as you drift off to sleep. Those simple stories often stay with us through to adulthood, and when we...
Evergreen content has become a popular and prominent entry in content strategies and plans in recent years. Companies know it’s vital to balance the importance of engaging and valuable content sought-after by readers with relevant and search-optimised content that is...
It's 2021. January. We’ve had the first week back at work for many of us. Brainstorming, planning and calendars adorn our tables and walls – and bucket loads of coffee may well be high on the agenda to get us through it. As we’re all donning our Sharpies and creating...
In this series on creating content that roars, we’re going to look at the biggest and best things you can be doing right now to engage with people. As more of us are tapping into our creativity and entrepreneurial spirits in lockdown and finding new and innovative...
Digital marketing is an ever-growing industry, with a projected growth of 6.7% in 2020 alone. Digital marketing skills for your business are super useful and valuable as ultimately, it's a growing industry because it generates profits. Keeping up with the...