When you first put together your website, how much time and thought did you put into your service pages? Your service pages are such an important part of your website. They are where you...
How To Write A Service Page For Your Website
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Nick Jolliffe
5 Benefits Of Blogging For Your Business
Blogging is something that every business should be doing, but many aren’t. Either they can’t find the time, they don’t have the skills in-house, or in many cases they simply aren’t aware of what a...
Our new lead magnet ebook for Indie Beauty Brands with Croda
We are pleased to announce the launch of our new ebook: Everything You Need to Know About Formulating for Indie Beauty Brands. This 50-page guide was created in collaboration with Croda, a leading...
The Ultimate Guide To Skincare Marketing in 2024
In the past, just a few skincare brands dominated the shelves in shops and the advertising cycles. Olay, Clinique, Estée Lauder and Nivea were, and still are household names, and there was no real...
The Benefits of Content Marketing For Beauty Brands
The beauty industry has changed a lot since its birth in the early 19th century. From being used only by the richest or most important figures, to falling out of favour and used only by courtesans,...
Why Social Media Is Important For Beauty Businesses
Did you know that 63% of customers have more trust in brands that have an Instagram account? At least 96% of beauty businesses have at least one social media account now, and for most, it’s closer...
What is Brand Storytelling?
Gather around dear readers, and let us tell you a story. Once upon a time, there was a bright young woman named Melodie. Having a big party to go to at the weekend, Melodie treated herself to a nice...
What is Trust Marketing and Why is it Important?
Trust is a fundamental aspect of the relationship between a business and its customers. Without trust, people won’t buy into a product or service. Trust marketing – i.e. using marketing techniques...
The Ultimate Guide To Beauty Marketing In 2024
In the past, the beauty world was dominated by just a few big names. MAC, Chanel, L’Oreal, and household names most people will recognise even if they don’t wear makeup. But now these big names are...