In this series of articles, I explore how brands use their tone of voice and language to appeal to their target audience. Part 1 focused on established fashion brand, ‘Chanel’. There, I showed how they adopt an exclusive style of language designed to appeal to people...
Why Brands Need To Pay Attention to Tone of Voice The way your brand uses language (i.e. its tone of voice) has a big impact on its ability to engage people. Different types of language attract different types of people. You need to understand your customers...
Writing for the internet is tough. WordPress.org (one of the world’s largest content management systems) estimates that its users publish more than 70 million pages per month, 71% of which are in English. Competition between bloggers is huge. To connect with your...
In May 2018, GDPR introduced legal guidelines concerning the collection and processing of personally identifiable data by a website on its visitors. Many websites use Google Analytics (GA) to collect their visitors’ data for analytic purposes. This allows them to...