3 Tips to Brainstorming Social Media Adverts
12 April 2016
3 Tips to Brainstorming Social Media Adverts

If you’re looking to give your digital marketing activity a boost with a social media campaign, then before hitting post, take a look at these top 3 tips to get the most out of what your company’s got to offer…

  • Target Audiences

At the very early brainstorming stages of a social media advert, it’s crucial to outline who your audience is. Your business may in fact not have one but multiple personas that each requires a separate message and strategy put in place to help these customers engage with your compelling copy. It’s a good idea to put pen to paper or keys to pad and brainstorm the interests of people who are likely to buy your products or services.

TIP: Answer the who, what, why, where, when and how questions. Who is your audience? What is their demographic i.e. age, gender, disposable income, job, hobbies and interests? Where are they based? Why would they choose to buy from you over other competitors i.e. what is your USP? When would they choose to use your product or service i.e. if it’s a B2B business, at what stage in their business development, would they choose to buy from you? And how can they buy from you? Do you have a website, an e-commerce store, a physical store, a phone number?

TIP: Access YouGov profiles to identify all sorts of information about well-known brands. These are typically well-established national and international brands, but even if your business is an SME, you can identify attributes that they have in common with you to help you identify your direct target audience. Your digital marketing should then reflect this.

  • Select Platforms

Often, companies will set up their social media activity with the hope of achieving a hive of activity on Facebook, Twitter, YouTube, LinkedIn, Google+, Pinterest and Instagram….all at the same time. The reality is that this is a HUGE task and would easily take half a day, every day, to think of and post content. And that is missing out a key word…effectively. Large companies hire social media managers and content writers that are full-time jobs alone, and for good reason. Building effective and successful social media campaigns take time, strategy and planning.

But, if you’re not an international company with millions to spend, not yet anyway, concentrate your efforts on setting up, managing and monitoring one social media channel. Once you are consistently posting content directly to your audience and are engaging with them and can see ongoing and increasing activity through the interaction you’re receiving, then think about adding another social media profile, providing you have the resources to do so.

Before creating platforms and social media content, it’s wise to have a social media content marketing plan in place that outlines what ideas, copy and platforms you intend to use as part of your digital marketing activity over the next month, quarter, six months, nine months or year.

The use of social media platforms should also be selected based on those sites that mirror your business’s  target audience, tone and style…

  • Choose Style and Tone

The style and tone you adopt for your business should be easily recognisable through all of your digital marketing and PR material. Every article that you write, social media content that you create and email marketing campaign you send out should all scream of your brand and your specific brand messaging.

What is the style?

The style is the way you put words together. It ranges from the type of words you choose to the sentence structure.

How do you choose the tone?

The tone should reflect your audience, company and brand. Are you going to communicate formally or informally? Do you want to adopt a serious or a playful tone? Tone is really the attitude of your company. This will vary depending on the type of business, industry sector and overall aims of your business. Before you create any marketing material, consider these questions. Come back to them again once you’ve brainstormed ideas.

Next week, I’ll be looking at tips on starting to create and produce content for social media advertising campaigns.

For more info and tips on how to produce an effective social media advertising campaign, contact us today for a free consultation


Submit a Comment

Your email address will not be published. Required fields are marked *

Popular Blogs

  • Part 1: Ultimate Marketing Plan Template – The Executive Summary In this series of articles, we teach you how to create a marketing plan that will help you grow your business. Part 1: The Executive Summary
  • Our Exclusive Indie Beauty eBook with Croda is here! We're ecstatic that our new indie beauty ebook with ingredient supplier Croda is here and ready for download. We've teamed up with indie beauty arm of Croda to bring its audiences an 80-page indie beauty how-to guide. Delving into everything you need to know about working with contract manufacturers, the indie beauty ebook brings you ...
  • Part 4: Ultimate Marketing Plan – Pricing & Positioning In this series of articles, we look at the various sections you need to include in a marketing plan. In Part 3, we looked at the 'unique selling point', in part 4, we look at 'pricing & positioning'. Our aim with this series is to provide you with a comprehensive guide to help you create ...
  • Why Good Communication Is Important for Your Business In this article, we are going to explore why communication strategies are important to business success. We will also consider what good communication is. Many of the world’s leading thinkers have argued that language shapes perception and that appears to be true – the language we use creates a particular influence in the mind of the ...
  • Part 1 How to Create a Strong Tone of Voice: Insights from the Fashion World Why Brands Need To Pay Attention to Tone of Voice   The way your brand uses language (i.e. its tone of voice) has a big impact on its ability to engage people. Different types of language attract different types of people. You need to understand your customers and the way they speak so you can talk ...

Contact Us Today 

Get Your Paws on Great Content Marketing and Communications

Share This