2022 Content Marketing Trends: 12 things to Expect in the Coming Year

Originally Published: 26 January 2022
Last Updated: 26 January 2022
Written by: Nick Jolliffe

Reading Time: 9.515 minutes

Categories: Content Marketing | SEO
2022 Content Marketing Trends 12 things to Expect in the Coming Year

As we move into 2022, there are a few content marketing trends that businesses should be aware of. In this blog post, we will discuss some of the most important trends to keep in mind as you plan your marketing strategy for the year. These trends will help you create more effective content that engages your audience and drives results. So, what can you expect in the world of content marketing? Let’s find out!

Concentrate on Getting a Better Content Experience

In order to keep up with the competition, businesses need to focus on creating a better content experience for their audience. This means producing high-quality content that is relevant to your target market and providing an engaging user experience. If you can do this, you will be well on your way to success in 2022.

As we move into 2022, interactive content is becoming increasingly popular. This type of content is engaging and helps to keep your audience’s attention. In order to create effective interactive content, you need to understand your target market and know what type of content will appeal to them. You also need to make sure that your website is designed for interactivity. If you can do this, you will be well on your way to success in the world of content marketing.

Keyword Research and Long Tail Analysis to Optimise Content for Niche, Long Tail Keywords

In order to optimise content for niche, long-tail keywords, it is important to conduct keyword research and long-tail analysis. By doing this, you can identify the right keywords to target and create content that is specifically tailored to those keywords. This will help you reach your target market and drive results.

Creating Content for Every Marketing Channel

With the advent of new technology, it is important to be able to adapt your marketing strategy. This means creating content for every channel, not just one or two. For example, you may want to create a video on YouTube and then post it on Facebook as well. By doing this, you will reach a larger audience and generate more leads.

More Empathetic Content Marketing: A Move Toward Deeper Empathy

As we move into 2022, empathy has become a hot topic in marketing. And with good reason: research shows that people are more likely to buy products and services from brands they feel connected to on an emotional level. So how can marketers create content that engages their audience? The answer lies in developing deep empathy for the people you’re trying to reach. Empathy is about understanding your target market and knowing what type of content will appeal to them. But it’s also about getting inside their heads and seeing things through their eyes – or at least as close as you can get without actually becoming them! If you want to be successful in this new world of marketing, then develop some empathic skills today!

Video Marketing Continues to Grow in Popularity

Video marketing is one of the best ways to reach your target market. It allows you to show rather than tell, which can be more effective in some cases. The following are four mistakes that many people make when creating video content for their business. If you avoid these errors, then you will have a better chance of success with video marketing.

  1. Poor Quality Videos: When videos are not clear or sound distorted, they may lose viewers because it’s difficult to understand what is being said. This also makes the video less share-worthy on social media channels like Facebook and Twitter where people expect high-quality videos before sharing them with their friends and followers. In order to create successful videos, focus on producing high-quality content that is clear and easy to understand.
  2. Lack of Engaging Content: Videos that are boring or lack engagement will also lose viewers. This is because people don’t want to watch something that doesn’t interest them or doesn’t hold their attention. So be sure to create content that is engaging and interesting to watch.
  3. Not Targeting the Right Audience: Videos that are not targeted to the right audience will also fail. This is because you need to know your target market in order to create content that appeals to them. So do your research and find out who your target market is before creating videos.
  4. Not Using a Call to Action: A call to action (CTA) is an important part of any video. This is what tells the viewer what to do next, such as visit your website or signs up for your email list. Without a CTA, viewers may not know what you want them to do with the information they just received. So be sure to include a clear and concise call to action in all of your videos.

A Blend of Virtual and Real-World Events

Blending virtual and real-world events is one way to provide a more engaging experience. Virtual reality (VR) can be used to create an event that you cannot attend in person, whereas augmented reality (AR) can be used to enhance the experience of an event you are attending by adding special effects or virtual objects. These two technologies have already been tested at concerts, sporting events, and even weddings! For example, VR has been used at Coachella to allow festival-goers who could not attend the concert in person to virtually walk around the grounds as if they were there. The possibilities for both AR and VR are endless when it comes to marketing your products or services.

Infographics and Graphics for Improved Visual Content Optimisation

As content marketing becomes more popular, it’s more important than ever to make sure your visual content is effective and engaging.

One way to do this is by using infographics and graphics to improve your visual content optimisation.

Graphics can be used to break up large chunks of text, making it easier for readers to scan and absorb the information. They can also help you illustrate complex concepts or data in a visually appealing way.

Infographics are even more powerful, as they can quickly communicate a lot of information in a visually stimulating way. By using both infographics and graphics, you can create an overall visual experience that will keep readers engaged and interested in what you have to say.

Providing More Audio Content

The internet has enabled us to do many things that we couldn’t before. One of the most exciting developments is the ability to share audio content with others in an instant.

This can be done through video or text, but the best way is by using podcasts. These are essentially radio shows that you download on your computer or mobile device so they will always be available for you to use when and where you want them. Podcasts have been around since 2004, but it wasn’t until 2008 when Apple made them popular with their iTunes store. Now there are over 300,000 podcasts out there for listeners to enjoy! The popularity of podcasts has grown because they offer a more personal experience than other formats such as articles or videos.

By providing more audio content, you can reach a larger audience and connect with them in a more personal way.

Creating Content for Voice Search That Works Best

If you’re interested in reaching an even wider group of potential customers, then it might be time to start creating content specifically for voice search. For example, if your company is selling makeup products aimed mainly at women, but are also popular among men who are shopping for their wives or girlfriends online, then you need to create separate pages on your site targeting each gender. This will allow users searching through voice commands to find what they want quickly without having to dig through a lot of text.

Another way to make sure your content is voice-friendly is by using long-tail keywords. These are specific phrases that people are more likely to use when speaking into their devices than when typing into a search engine. By targeting these phrases, you can ensure that your content will show up in voice search results.

Using AI Technology

In the past, marketing was a static affair. The way you marketed your product or service depended on the medium you used to reach your audience. It also depended on how much money and time you had at your disposal. These days, however, things have changed dramatically thanks to artificial intelligence (AI). AI has opened up new possibilities for marketers that were never before possible. For example, AI can be used to tailor messages for individual consumers based on what they’ve been reading online in recent months-even if those messages are printed onto a billboard or delivered through their TV set while they watch their favourite soap opera! All of this is made possible by using machine learning algorithms that analyse information about each consumer and then deliver targeted content accordingly.

Expect artificial intelligence (AI) to be more prevalent in 2022, with the following applications:

  • Creation of optimised blog posts – AI will help to identify the main topics that need to be covered, and then suggest what content should be added in order for the blog post to rank higher on SERPs. GPT-3 based tools will also continue to make the writing process easier.
  • Incorporating robust plagiarism and grammar checks – AI-assisted content editing will help to ensure that all content is original and free from Spelling and Grammatical errors.
  • Integration of chatbots powered by AI technology – Chatbots will become an integral part of online customer service, providing instant solutions to customer queries and complaints.

As artificial intelligence (AI) becomes more sophisticated, it opens up new possibilities for marketers. One such possibility is the use of image/visual search. This is a technology that allows users to search for images or videos online by simply typing in a keyword or phrase. The results are displayed as thumbnails, and the user can click on any of them to view the full-size image or video.

Image/visual search has been around for a few years now, but it is only recently that it has become truly popular. This is because AI has allowed developers to create algorithms that are able to accurately identify objects in an image or video. As a result, the accuracy of image/visual search results has improved dramatically.


The world of marketing has changed dramatically thanks to artificial intelligence (AI). AI is giving marketers the ability to create messages tailored for individual consumers based on what they’ve been reading online, and even tailor content printed onto billboards or delivered through their TV set while they watch their favourite soap opera. Chatbots powered by AI technology are also becoming an integral part of customer service-providing instant solutions to consumer queries and complaints with machine learning algorithms that analyse information about each customer. As more people adopt voice search as a means of finding products and services, it’s imperative you make sure your content is voice-friendly: this includes using long-tail keywords in order to ensure your content shows up when someone speaks into their device instead of typing into a search engine.

If you need any help with your online marketing efforts this year the team at Lion Spirit Media are here to help. Get in touch with us today!

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