As a small business owner—whether you're a plumber, salon owner, solicitor, or tradesperson—you’ve probably heard conflicting advice about what’s “essential” for growing your business. But there’s one thing every successful local business has in place, and that’s a...
Marketing Models Articles
Here you will find all of the posts in our Marketing Models category. Find your Roar!
A Complete Guide to the STP Marketing Model
If you're struggling to make your marketing efforts more effective, you'll find the STP Marketing Model to be an invaluable framework for your strategy. While many businesses attempt to appeal to everyone, this approach often leads to wasted...
A Complete Guide To The AIDA Model
The AIDA model is a powerful marketing framework that guides consumers through the stages of Attention, Interest, Desire, and Action. Developed in the late 19th century, it's still widely used today to shape effective marketing strategies. You'll capture attention...
What Is Ansoff’s Matrix?
When it comes to marketing, there are a lot of different tools and techniques you can use to design an effective marketing strategy. Some of them you may have heard of before, like the SWOT analysis, but others are less well known – though no less valuable. Just one...
What Is A PESTEL Analysis? (And How To Do One)
When it comes to marketing there are lots of tools and techniques you can use to help you in designing and implementing your marketing strategy. A lot of them you might have heard of, even if it’s just in passing. Things like a SWOT Analysis, Customer Analysis, or...
Everything You Need to Know About Maslow’s Hierarchy of Needs
What is the end goal of marketing? To persuade a customer to spend their hard-earned money with your business, and not with a competitor. How do you do that? That question is a little trickier to answer. A lot of marketing companies will give you all sorts of...
What are the 7Ps Of Marketing?
Whenever you visit a shop, click on a website, view an advert, and make a choice about what to buy as a consumer, you are being influenced by the forces of marketing. Marketing has perhaps the biggest impact on the wider shape of our society, and it’s absolutely vital...