In the modern world, it pays to have a website. In fact, your business is pretty much dead in the water without one! It’s the foundation for almost all of your digital marketing efforts, and once people are on your website you can easily convert them into a client, a partner or just a brand advocate. But the big challenge is getting people to visit your website in the first place. In this article we discuss 5 ways you can increase website traffic.
What Is Website Traffic?
Website traffic is the term for people visiting your website. The more people who visit your website and read your pages, the more potential customers you have, and the more chances to convert. It’s also an educational hub for people who want to use your services in the future, but aren’t ready to buy yet. You’ll often see potential buyers visit a website several times before they commit to buying from you, and in that time they are viewing your content, services and products to make their decision. If you’re prompting them to visit the website more often, then you’re more likely to speed up that buying cycle. So, while having a website is step one in the marketing playbook, you should be actively seeking to increase the traffic to your website as much as possible.
What Can I Do To Drive More Traffic To My Website?
So, how do you get more traffic to your website? And more to the point, how do you make sure it’s the right traffic? After all, you don’t want people who aren’t interested in your product visiting your website, as they will never convert and it becomes a wasted investment. You need to find a way to attract the right people to your website, and position it in places that are easy for them to find. Luckily, there are a number of different ways you can drive more traffic to your website, and the more of these techniques you use, the more traffic you’re going to drive, and the bigger your ROI will be.
Improve Your SEO
SEO is one of the biggest drivers for website traffic out there, but don’t be fooled – there are a lot of steps involved in SEO! This includes optimising your content with keywords that are relevant to your business, and that prospective customers will be using to search for services like yours. This will take some research, but by ensuring you have the right keywords included in your copy, metadata and image tags, you will be found a lot easier.
On top of that, you will want to create engaging, high-quality content to publish on your website on a regular basis. These articles could be sharing information, answering questions or providing solutions to specific problems. This helps build the authority profile of your website and positions you as an authority in the industry at the same time. Plus the more content you produce, the more pages search engines have to index and the more often you will appear in search results, all of which leads to more traffic on the website.
Pay-per-click campaigns are a great way to put your website directly in front of engaged buyers. It might not be a cheap path to take, and you will still need all of that keyword research to know which keywords to bid for, but overall paying to present an advert to your chosen audience is a great way to drive traffic. Just be sure that you create a targeted landing page for each of the campaigns you run, so that visitors can access the information they want and don’t feel tricked by a ‘bait and switch’. Using a landing page allows you to hook their interest and get them onto your site, before encouraging them to explore other pages.
Just like a physical shop, customers can’t know that your website exists unless you tell them! Email campaigns are a tried and tested way of generating website traffic, as well as being a powerful outreach tool for your brand. You can do this either by sending out regular email newsletters that include promotions and information for readers, or you can send promotional emails to highlight a specific sale or event you’re running. These can be effective at encouraging readers to visit your site to find out more, and the rest is history.
Gathering backlinks from trusted sources is another SEO activity, and it can do wonders for increasing your website’s visibility. This means getting other websites to link to your site. It can be any page on your website, but the most common way to generate backlinks is to create useful content. Backlinks show search engines how popular your site is, and so how highly it should be prioritised in the search results.
Social media is a great way to amplify your message and reach a large number of different people, but did you know it can also be a good way to drive traffic to your website? By promoting media or events that are happening on your website on social media, you can draw those new visitors further than your social profile page. The key to this is choosing the right things to promote on the right channels. For example, a sale on products might be good on Facebook, whereas a professional webinar would be more successful on LinkedIn. Once you get the hang of seeing what content does well on which platforms, you can start promoting your website without even thinking about it.
Of course, if you’re a business owner then you probably have your plate overloaded as it is, and thinking about how to drive web traffic is just adding another thing to the leaning pile of to-do tasks. At Lion Spirit Media, we work with business owners just like you to help them promote and drive traffic to their websites, without having to take on the role themselves. We manage the entire process, so all you have to do is sit back and watch the results. To find out more, just get in touch with the team today.