Every year, do you notice informational articles about SEO trends? There's a good reason for that. Google keeps companies on their toes by constantly changing their game. In fact, Google algorithms have turned the giant into more of an answer engine than a search...
The beauty marketing industry is a great one to study because it's so dynamic and varied. Because the industry is diverse, the marketing techniques are diverse too. For example, an international brand will use tone of voice differently to an indie brand. A brand...
Digital marketing is an ever-growing industry, with a projected growth of 6.7% in 2020 alone. Digital marketing skills for your business are super useful and valuable as ultimately, it's a growing industry because it generates profits. Keeping up with the...
Writing for the internet is tough. WordPress.org (one of the world’s largest content management systems) estimates that its users publish more than 70 million pages per month, 71% of which are in English. Competition between bloggers is huge. To connect with your...
Content Curation: It’s what all the cool kids are doing. OK, maybe not the cool kids, but it’s a hot topic within content marketing. Why? Because it works. A good content curation strategy helps you create content people want to read and share. If your content’s...
Introduction: A case study is an in-depth, positive, customer testimonial. According to Bright Local, 86% of consumers read reviews for local businesses and this influences customer buying habits. Case studies are an excellent marketing tool for content creators...
We have updated this article for 2020 please click here to view it The beauty marketing industry is a fascinating one because it has so many different layers. There are macro layers, e.g., the differences in marketing techniques between the multinational businesses...
“Content is king” is the first rule of digital marketing. Therefore, if you want your business to survive online, you have to get it right. As new technology changes the face of consumerism, content marketing tools must change too. Cultural trends come and go, people...
In this article, we will explore three key content marketing trends that will help improve content engagement rates in 2019. You should try to include elements of each one in every content piece you produce. By doing this, you can create a comprehensive content...
It’s nearly the holidays and most of us are winding down for Christmas. And, when I say, “wind down”, what I really mean is, “run around like a headless chicken trying to get everything done in time to relax over the festive period”. For marketers and PR specialists,...
Understanding Buyer 2.0 Will Help You Create Successful Marketing Strategies A key feature of marketing is the use of models to understand the buying process – “Sales Funnel”, “Consumer Decision Journey”, “SMART” – they’re everywhere. We do this so we can understand...
Digital marketing is a large and rapidly evolving industry, making it a great choice for those looking to start a new career. Keeping up with the changes can feel like a full-time job, yet it’s essential if you want to reach the top of your game…But, if you don’t have...