Unless you’ve been living under a rock for the last decade, you’ve probably heard of SEO. Even if you’re not 100% sure what it means, most business owners have come across SEO at one point or another. As a quick catch up, SEO stands for Search Engine Optimization, and...
We’ve talked a lot about storytelling in marketing, and particularly why it’s such an important thing to get right. Whether you’re an independent brand or a multinational one, telling your audience a story is the perfect way to engage them in your brand and your...
If you’re not familiar with the world of marketing, you might think that marketing professionals just do ‘marketing’. And while that’s a reasonable assumption to make, it’s completely false. Within ‘marketing’ there are dozens, if not hundreds of specialist areas, and...
“Communication — the human connection — is the key to personal and career success.” - Paul J. Meyer A Word on Communication Throughout the pandemic, video calls, Zooms and good old traditional phone calls have become a lifeboat for so many of us as we face lockdowns,...
We’ve talked before about just how powerful storytelling can be in the world of marketing. Stories are the thing that binds us together over the years, from when we’re tiny babies until we’re old and infirm, sharing our stories with the grandkids. But it can also be...
When you’re looking to invest in a new product or service, what’s the first thing you do? You probably go and look up the problem you’re having online, and find out all the different ways it can be solved. The internet has fundamentally changed the way buyers approach...
What is an Influencer? According to dictionary.com an influencer is “a person who has the power to influence many people, as through social media or traditional media”. In this article, we’re going to discuss what a social media influencer is and how they can form a...
We've reached part 10 of our Ultimate Marketing Strategy series - taking you through the various components of a bespoke marketing strategy. We've explored the different sections to brainstorm, research and document so you can create the best possible...
In the world of business, there are a lot of things that are labelled as ‘vitally important’ to success. Usually, it’s things like cash flow or having a business plan, but in our opinion, marketing strategy needs to be added to that list. Any successful company you...
Do you remember when you were about six? It’s bedtime, and you’re tucked under the covers with your favourite cuddly toy, and your mum is reading your favourite story as you drift off to sleep. Those simple stories often stay with us through to adulthood, and when we...
Evergreen content has become a popular and prominent entry in content strategies and plans in recent years. Companies know it’s vital to balance the importance of engaging and valuable content sought-after by readers with relevant and search-optimised content that is...
It's 2021. January. We’ve had the first week back at work for many of us. Brainstorming, planning and calendars adorn our tables and walls – and bucket loads of coffee may well be high on the agenda to get us through it. As we’re all donning our Sharpies and creating...