We’ve talked a lot about storytelling in marketing, and particularly why it’s such an important thing to get right. Whether you’re an independent brand or a multinational one, telling your audience a story is the perfect way to engage them in your brand and your...
When you’re looking to invest in a new product or service, what’s the first thing you do? You probably go and look up the problem you’re having online, and find out all the different ways it can be solved. The internet has fundamentally changed the way buyers approach...
Do you remember when you were about six? It’s bedtime, and you’re tucked under the covers with your favourite cuddly toy, and your mum is reading your favourite story as you drift off to sleep. Those simple stories often stay with us through to adulthood, and when we...
If you’re not familiar with the world of marketing, you might think that marketing professionals just do ‘marketing’. And while that’s a reasonable assumption to make, it’s completely false. Within ‘marketing’ there are dozens, if not hundreds of specialist areas, and...
What is an Influencer? According to dictionary.com an influencer is “a person who has the power to influence many people, as through social media or traditional media”. In this article, we’re going to discuss what a social media influencer is and how they can form a...
Evergreen content has become a popular and prominent entry in content strategies and plans in recent years. Companies know it’s vital to balance the importance of engaging and valuable content sought-after by readers with relevant and search-optimised content that is...
“Communication — the human connection — is the key to personal and career success.” - Paul J. Meyer A Word on Communication Throughout the pandemic, video calls, Zooms and good old traditional phone calls have become a lifeboat for so many of us as we face lockdowns,...
We've reached part 10 of our Ultimate Marketing Strategy series - taking you through the various components of a bespoke marketing strategy. We've explored the different sections to brainstorm, research and document so you can create the best possible...
It's 2021. January. We’ve had the first week back at work for many of us. Brainstorming, planning and calendars adorn our tables and walls – and bucket loads of coffee may well be high on the agenda to get us through it. As we’re all donning our Sharpies and creating...
Understanding the current trends in media/press relations in 2021 will help you expand your business reach and visibility. If you want greater exposure and a wider reach for your brand, you must master public relations. And, in this article, we’re going to teach you...
No matter what kind of business you're in, marketing will be one of your top priorities. Why? Because even the best business can't succeed if nobody knows about it. Marketing is a broad discipline that all channels back to one place. Your website. If potential...
Whether you’re preparing your projected plans for investors, changing your business model, launching new products or services or entering new markets, hopefully, you’re now pretty familiar with getting started on your marketing strategy. In our Ultimate...