Marketing Models Articles

A Complete Guide to the STP Marketing Model

A Complete Guide to the STP Marketing Model

When it comes to marketing your business, there are a lot of different approaches you could use. The most popular and successful is a strategic and analytical approach – one that gathers all the information you can to build a strong and effective marketing strategy....

read more
A Complete Guide To The AIDA Model

A Complete Guide To The AIDA Model

When it comes to marketing, there are hundreds, if not thousands of theories you can use. Some of them have been around a long time, some have been discredited, and others use modern tools to create sales techniques that only work in certain spaces. But there is one...

read more
What Is Ansoff’s Matrix?

What Is Ansoff’s Matrix?

When it comes to marketing, there are a lot of different tools and techniques you can use to design an effective marketing strategy. Some of them you may have heard of before, like the SWOT analysis, but others are less well known – though no less valuable. Just one...

read more
What is a SWOT Analysis (and how to do one)

What is a SWOT Analysis (and how to do one)

Sorry, this blog isn’t anything to do with military tactics! In the world of marketing, a SWOT analysis is one of the most common and powerful marketing tools a business can have – but it’s also one of the more unknown. It’s a way to evaluate your company, a project...

read more
What are the 7Ps Of Marketing?

What are the 7Ps Of Marketing?

Whenever you visit a shop, click on a website, view an advert, and make a choice about what to buy as a consumer, you are being influenced by the forces of marketing. Marketing has perhaps the biggest impact on the wider shape of our society, and it’s absolutely vital...

read more

Pin It on Pinterest