We’re willing to be there are a dozen things you’ve been told to do as a business owner that are ‘vital to success.’ Some of them will be,, and others will be less important. Today we wanted to talk about something that many businesses dismiss in the early days...
When it comes to marketing your business, there are a lot of different approaches you could use. The most popular and successful is a strategic and analytical approach – one that gathers all the information you can to build a strong and effective marketing strategy....
When it comes to marketing, there are hundreds, if not thousands of theories you can use. Some of them have been around a long time, some have been discredited, and others use modern tools to create sales techniques that only work in certain spaces. But there is one...
We all know how tough it can be when making a decision. Whether it’s what you want to eat for dinner or where to buy a house, there are always a lot of different angles to consider. And it’s no different for your customers when they are buying from you. They have to...
When it comes to marketing, there are a lot of different tools and techniques you can use to design an effective marketing strategy. Some of them you may have heard of before, like the SWOT analysis, but others are less well known – though no less valuable. Just one...
When it comes to marketing there are lots of tools and techniques you can use to help you in designing and implementing your marketing strategy. A lot of them you might have heard of, even if it’s just in passing. Things like a SWOT Analysis, Customer Analysis, or...
Sorry, this blog isn’t anything to do with military tactics! In the world of marketing, a SWOT analysis is one of the most common and powerful marketing tools a business can have – but it’s also one of the more unknown. It’s a way to evaluate your company, a project...
What is the end goal of marketing? To persuade a customer to spend their hard-earned money with your business, and not with a competitor. How do you do that? That question is a little trickier to answer. A lot of marketing companies will give you all sorts of...
Whenever you visit a shop, click on a website, view an advert, and make a choice about what to buy as a consumer, you are being influenced by the forces of marketing. Marketing has perhaps the biggest impact on the wider shape of our society, and it’s absolutely vital...