In this week’s instalment of our Ultimate Marketing Strategy series, we’re looking at everything you need to know about competitor research. We’ve delved into drafting your Executive Summary (Part...
Our Entrepreneur Empowerment series is here! From the world of cloud-connected technology with Patrick Kelly to this week, our delve into fashion and personal style with sustainable fashion tech...
Your target market is who you’re directing your marketing at, who you want to capture the attention of, who you want to engage and interact with. Understanding who your target market is, in as much...
Market research is a big and important part of your marketing strategy. As we navigate through the Covid-19 business landscape, it can offer clarity and direction at a time when it’s easy for the...
Our very first Entrepreneur Empowerment interview is with Patrick Kelly, founder of cloud-connected technology provider, Adapt. Delving into "the entrepreneur's condition", we explore Patrick's...
In this series of articles, we teach you how to create a marketing plan that will help you grow your business. Part 1: The Executive Summary
The beauty marketing industry is a great one to study because it's so dynamic and varied. Because the industry is diverse, the marketing techniques are diverse too. For example, an international...
In this series of articles, I explore how brands use their tone of voice and language to appeal to their target audience. Part 1 focused on established fashion brand, ‘Chanel’. There, I showed how...
Why Brands Need To Pay Attention to Tone of Voice The way your brand uses language (i.e. its tone of voice) has a big impact on its ability to engage people. Different types of language...