In this series of articles, I explore how brands use their tone of voice and language to appeal to their target audience. Part 1 focused on...
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Part 1 How to Create a Strong Tone of Voice: Insights from the Fashion World
Why Brands Need To Pay Attention to Tone of Voice The way your brand uses language (i.e. its tone of voice) has a big impact on its ability...
Readability & Tone of Voice: Why You Need to Get Them Right to Connect With Your Readers
Writing for the internet is tough. WordPress.org (one of the world’s largest content management systems) estimates that its users publish more than...
What Is A Brand Persona And Why Does Your Business Need One?
When you think of your business, you probably think of the employees within it, your branding, your offices, and what you do. And all of that would...
Everything You Need To Know About Media/Press Relations In 2021
Understanding the current trends in media/press relations in 2021 will help you expand your business reach and visibility. If you want greater...
Part 7: Ultimate Marketing Strategy Template – Marketing Promotion and Distribution
Your marketing strategy is one of the most valuable business documents you’ll produce for your business. A solid strategy gives you a map of where...
What’s Happening in the Beauty Marketing Industry in 2020?
The beauty marketing industry is a great one to study because it's so dynamic and varied. Because the industry is diverse, the marketing techniques...
Digital Marketing Trends in 2024
Uncover the future of digital marketing in 2024 with transformative trends that will revolutionise your strategies and elevate your brand.
Creating a Powerful SEO Strategy for 2024: A Step-by-Step Guide
To create a powerful SEO strategy for 2024: Define business goals clearly. Set specific objectives for organic traffic growth. Choose SMART...
How to Create Highly Engaging Content: 16 Tips to Hook Your Readers
Open the door to captivating content creation with 16 expert tips that will transform how you engage your audience.
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