Did you know that 63% of customers have more trust in brands that have an Instagram account? At least 96% of beauty businesses have at least one social media account now, and for most, it’s closer...
In the past, the beauty world was dominated by just a few big names. MAC, Chanel, L’Oreal, and household names most people will recognise even if they don’t wear makeup. But now these big names are...
What is an Influencer? According to dictionary.com an influencer is “a person who has the power to influence many people, as through social media or traditional media”. In this article, we’re going...
It’s that time again: the latest in our Entrepreneur Empowerment series. Today, we’re catching up Rachel Whittaker, Founder of Indie Beauty Delivers, the Indie Rockstars Group Coaching Programme and...
In our Ultimate Marketing Strategy series of articles, we’ve been exploring how to create a comprehensive and compelling strategy that converts. So far, we delved into developing your Executive...
One of the biggest challenges we all face when creating our own social media posts or managing another brand’s social media account is brainstorming and crafting new social media post ideas that...
Why Brands Need To Pay Attention to Tone of Voice The way your brand uses language (i.e. its tone of voice) has a big impact on its ability to engage people. Different types of language...