What Is Success?
15th June 2016

Setting up and managing a business takes dedication, hard work and a constant juggling act between keeping our clients happy, the tax man happy and our email inbox happy.

It’s very easy to overlook our long-term plan and what we’re trying to achieve for both ourselves, the wider community and the brand itself in 1 year, 5 years or even 10 years. Okay, so making a calendar for 2026 is a little unrealistic I agree, but the point is that we barely have the time or schedule it into our diary to consider:

  • What does success mean to us?
  • What will make our business successful?
  • And how can we implement tools and use the skills of others to make sure we get there?

Success Can Vary

Now, while success is defined as the accomplishment of an aim or a purpose, and is a victory or a purpose.

Success is synonymous with financial growth and material wealth. But there is also a whole host of other factors that you may consider to indicate your success:

  • Employee satisfaction, motivation and loyalty
  • High customer service reviews
  • Increased word of mouth referrals
  • Penetration of new and diverse markets
  • Provide a % of profits to causes that you and your brand value

Far from a definitive list, It soon becomes clear that success may mean different things to different businesses and the order of priorities will vary.

Create the Business You Want

By prioritising these goals you start to actively engage in sales, marketing and business development initiatives that steer both you and your brand towards realising the business that you want both now and in the future.

Next week, we’ll be putting together a strategy outline that helps your business achieve this success.

If you want to grow your business’s success – all of us then – and could do with a helping hand when it comes to strategy, contact us today for a free consultation.


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