Collaborating with Our IT Partner to Create Impactful Thought-Leadership Content to Keep its Local Community Up to Date with Industry, Brand and Service Updates

Indigo IT

We met Indigo IT in December 2016 after giving a talk on the power of high-quality and bespoke content for your brand.

Indigo IT has focused on making sure its customers get the best out of technology systems since the business started in 1991 — and so it was intrigued as to how impactful content could enable them to convey the latest trends, systems need-to-knows and updates to people.

As the respected ‘go-to’ service provider continued to grow, it was looking for proven and exciting ways to communicate to keep its positive relationship with its valued customers and find new ones, from a wide range of industries.

“Lion Spirit Media immediately impressed with their approach, knowledge and ideas.” – Indigo IT

Time-poor but Communication-Hungry

When we teamed up with Indigo IT, the brand had invested in the development of a new website. However, they did not have the time to create compelling content for the new site. Regular content was necessary for the site as a communication tool among championing supporters, partners and new customers — and to succeed in generating more traffic through SEO.

Indigo IT wanted to develop an industry leader position by sharing up to date news, while still delivering the first-class IT solutions services that it has built its reputation on. It was a busy time, and Indigo IT needed to remain focused on its customers, consider its core skill set and prioritise its actions.

Bespoke Ideas Transform Marketing

Indigo IT knows communication is critical for both retaining and attracting new customers. And identifying how instrumental content creation is to achieving this proved pivotal for the business.

A chance introduction at a networking event proved the answer! Indigo IT, says: “Lion Spirit Media immediately impressed with their approach, knowledge and ideas.”

Once we’d explored and discussed the company’s goals and ethics, Lion Spirit Media devised an industry-specific and bespoke content strategy. It included blog content creation, email marketing and social media content.

Personalising the Experience — and Getting Search Engines on Side

By keeping on top of the latest news and breakthroughs within the IT industry and communicating with the Indigo IT team, Lion Spirit Media has provided the IT specialists with thought-leading, relevant and engaging content.

“Working with Lion Spirit Media is a pleasure. I trust them to find and research relevant subject matter — and the content marketing that they create for us is always clear, concise and easy to read.” – Indigo IT

Its comprehensive and consistent approach to content has led to increased exposure in the market, proving “instrumental in maintaining improved SEO for the Indigo IT brand”. Distributing relevant content to both prospective and existing customers has also seen Indigo IT develop a more personalised, digital and powerful brand reputation.

Indigo IT knows that communication is the key to maintaining positive relationships with both current and future customers. It’s imperative that the company does not find itself in the position where its website remains stagnant, and as a result, Indigo IT becomes unable to communicate its know-how and ideas.

By partnering with the right content creation and communications company, the focus can stay on delivering excellent customer service in its industry — and well, Indigo IT has nailed that.

“Working with Lion Spirit Media is a pleasure. I trust them to find and research relevant subject matter — and the content marketing that they create for us is always clear, concise and easy to read.” – Indigo IT

Let’s Get Started

Ready to get started with your content marketing strategy or boost your content marketing creation — and impress consumers with personalised and powerful content marketing? Send us a message to kickstart your content marketing strategy and content marketing creation.

 Get Your Paws on Great Content Marketing and Communications

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