Introduction: A case study is an in-depth, positive, customer testimonial. According to Bright Local, 86% of consumers read reviews for local businesses and this influences customer buying habits. Case studies are an excellent marketing tool for content creators...
“Content is king” is the first rule of digital marketing. Therefore, if you want your business to survive online, you have to get it right. As new technology changes the face of consumerism, content marketing tools must change too. Cultural trends come and go, people...
In this article, we will explore three key content marketing trends that will help improve content engagement rates in 2019. You should try to include elements of each one in every content piece you produce. By doing this, you can create a comprehensive content...
It’s nearly the holidays and most of us are winding down for Christmas. And, when I say, “wind down”, what I really mean is, “run around like a headless chicken trying to get everything done in time to relax over the festive period”. For marketers and PR specialists,...
Understanding Buyer 2.0 Will Help You Create Successful Marketing Strategies A key feature of marketing is the use of models to understand the buying process – “Sales Funnel”, “Consumer Decision Journey”, “SMART” – they’re everywhere. We do this so we can understand...
Digital marketing is a large and rapidly evolving industry, making it a great choice for those looking to start a new career. Keeping up with the changes can feel like a full-time job, yet it’s essential if you want to reach the top of your game…But, if you don’t have...
In May 2018, GDPR introduced legal guidelines concerning the collection and processing of personally identifiable data by a website on its visitors. Many websites use Google Analytics (GA) to collect their visitors’ data for analytic purposes. This allows them to...
Why do you have a blog? Because you want to sell something, spread a message, connect? Your content might be better than anyone else’s, but if nobody reads it, it doesn't count. It’s ‘Schrodinger’s content’: until someone actually reads it, the verdict is out on the...
As automation becomes more common, people are starting to worry about its effects on their livelihoods. Even governments are thinking up solutions to manage the potential job losses. They’re starting to take ideas like “Universal Basic Income” seriously; something...