What is an Influencer? According to dictionary.com an influencer is “a person who has the power to influence many people, as through social media or traditional media”. In this article, we’re going to discuss what a social media influencer is and how they can form a...
“Communication — the human connection — is the key to personal and career success.” - Paul J. Meyer A Word on Communication Throughout the pandemic, video calls, Zooms and good old traditional phone calls have become a lifeboat for so many of us as we face lockdowns,...
We've reached part 10 of our Ultimate Marketing Strategy series - taking you through the various components of a bespoke marketing strategy. We've explored the different sections to brainstorm, research and document so you can create the best possible...
Understanding the current trends in media/press relations in 2021 will help you expand your business reach and visibility. If you want greater exposure and a wider reach for your brand, you must master public relations. And, in this article, we’re going to teach you...
No matter what kind of business you're in, marketing will be one of your top priorities. Why? Because even the best business can't succeed if nobody knows about it. Marketing is a broad discipline that all channels back to one place. Your website. If potential...
Whether you’re preparing your projected plans for investors, changing your business model, launching new products or services or entering new markets, hopefully, you’re now pretty familiar with getting started on your marketing strategy. In our Ultimate...
In our Ultimate Marketing Strategy series of articles, we’ve been exploring how to create a comprehensive and compelling strategy that converts. So far, we delved into developing your Executive Summary, Market Research, Target Market, Competitor Research, Unique...
Your marketing strategy is one of the most valuable business documents you’ll produce for your business. A solid strategy gives you a map of where you want to take your business and how you are going to reach each goal along the way. Through careful research,...
In our Ultimate Marketing Strategy series of articles, we look at the various sections you need to include in your marketing strategy to reach, engage and build relationships with your target audience/s. We've explored how to create your Executive Summary, Market...