Our Entrepreneur Empowerment series is here! From the world of cloud-connected technology with Patrick Kelly to this week, our delve into fashion and personal style with sustainable fashion tech entrepreneur Chantelle Znideric Award-winning Personal Stylist. "If what...
Articles Written by Nick Jolliffe
About Nick Jolliffe
Blog posts written by Nick Jolliffe
Part 3: Ultimate Marketing Strategy Template – Target Market
Your target market is who you’re directing your marketing at, who you want to capture the attention of, who you want to engage and interact with. Understanding who your target market is, in as much detail as possible, makes all the difference between reaching your...
Part 2: Ultimate Marketing Strategy Template – Market Research
Market research is a big and important part of your marketing strategy. As we navigate through the Covid-19 business landscape, it can offer clarity and direction at a time when it’s easy for the current circumstances to overwhelm us and throw us into uncertainty....
Developing “the entrepreneur’s condition” and other entrepreneur hacks, with Patrick Kelly
Our very first Entrepreneur Empowerment interview is with Patrick Kelly, founder of cloud-connected technology provider, Adapt. Delving into "the entrepreneur's condition", we explore Patrick's first glimpse of his entrepreneurial spirit, how this inspired him to set...
Creating a Marketing Strategy – The Executive Summary
In this series of articles, we teach you how to create a marketing plan that will help you grow your business. Part 1: The Executive Summary
Our Exclusive Indie Beauty eBook with Croda is here!
We're ecstatic that our new indie beauty ebook with ingredient supplier Croda is here and ready for download. We've teamed up with indie beauty arm of Croda to bring its audiences an 80-page indie beauty how-to guide. Delving into everything you need to know about...
2020’s Biggest SEO Trends
Every year, do you notice informational articles about SEO trends? There's a good reason for that. Google keeps companies on their toes by constantly changing their game. In fact, Google algorithms have turned the giant into more of an answer engine than a search...
What’s Happening in the Beauty Marketing Industry in 2020?
The beauty marketing industry is a great one to study because it's so dynamic and varied. Because the industry is diverse, the marketing techniques are diverse too. For example, an international brand will use tone of voice differently to an indie brand. A brand...
Part 2 How to Create a Strong Tone of Voice: Insights from the Beauty Industry
In this series of articles, I explore how brands use their tone of voice and language to appeal to their target audience. Part 1 focused on established fashion brand, ‘Chanel’. There, I showed how they adopt an exclusive style of language designed to appeal to people...