Looking to take your beauty brand to the next level? Whether you're running a salon, launching a skincare line, or growing an indie cosmetics business, knowing what's working in the beauty marketing...
Beauty Marketing Trends in 2025
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Brand Marketing
The Ultimate Guide To Skincare Marketing in 2024
In the past, just a few skincare brands dominated the shelves in shops and the advertising cycles. Olay, Clinique, Estée Lauder and Nivea were, and still are household names, and there was no real...
The Ultimate Guide To Beauty Marketing In 2024
In the past, the beauty world was dominated by just a few big names. MAC, Chanel, L’Oreal, and household names most people will recognise even if they don’t wear makeup. But now these big names are...
How To Market A Beauty Product
The beauty industry is something you can’t avoid in today’s world. Even people who don’t use the products know the big brand names, the types of products and they might even know a beauty hack or...
What Does A Marketer Do?
Have you ever wondered what we marketing folks do all day? When we sit in front of our computers with hundreds of windows open, what is it we’re up to, and how does it all work? Thankfully,...
Why Is Content Marketing Important?
When we say ‘content marketing’ what comes to mind? You might think of the article you read in a business magazine this morning. The blog post that popped up on your LinkedIn feed last week that’s...
What Are The Benefits Of Media Relations?
When we say ‘media relations’, what do you think of? If you watch a lot of TV shows, you might think it’s a job in the police service to communicate with the press about cases. If you’re in...
What You Need to Know About Online Buyers
Understanding Buyer 2.0 Will Help You Create Successful Marketing Strategies A key feature of marketing is the use of models to understand the buying process – “Sales Funnel”, “Consumer Decision...