Combined SEO and PPC Packages

We use our SEO Dashboard to create the perfect SEO Strategy for your business.

This platform means that we can undertake your SEO in a transparent way each month, and the details of the work that we undertake each month is sent with your report (Does your current SEO provider do this??).

You also have access to the dashboard to view the real-time information.

We develop an SEO Strategy for you by finding the keywords that are most relevant to your business and comparing them with your competitors as well. 

Our Platform then produces a set of actions to take to improve your site’s SEO and we get to work on them.

One part of SEO is on-site optimisation. This involves making changes to your website to improve its content, including text, headings and images. This makes it easier for search engines to crawl your site and see your content more easily.

Google prioritises websites with excellent reputations. They label the effort ‘E-A-T’ which stands for expertise, authoritativeness, and trustworthiness.

We optimise your content and make changes accordingly to guarantee the best possible result.

Backlinks are still a very valuable part of a good SEO strategy. The number of websites that link to yours gives Google an idea of your website’s value, how popular it is, and if it is a credible resource for information.

Building links to your site is vital if you want to be ranked highly by Google. Links can come from business partners and other websites, but be very cautious about participating in link exchange schemes. These used to be effective, but Google has now wised up and is filtering these links out of its results. If you get caught, your site may be penalised and be removed from search engine results.

We only create links from authoritative and respectable websites within our affordable search engine optimisation packages. We ensure your links will provide value, increase the overall authority of your website, and show your credibility in your line of business.

The mechanics and workings of a website are something most people are aware of but unless you’re are a website developer or know how to look for these things, you often don’t notice any minor issues. Search engines however, are very good at spotting these and finding them, and so it’s not only important that your website is running smoothly, but that it is also being crawled and indexed by the search engine correctly.

We run a full audit on your website, use our SEO platform to find any potential problems, and then we fix them. This could be a problem with Title and Meta tags, Headings or site speed.

There are plenty of other ways to drive traffic to your site, like paid ads, however as soon as you stop paying for these the traffic stops. But SEO, while not quick or easy, is a low-risk strategy that will generate organic traffic over the longer term and over time will generate more traffic.

Every month we provide a report on your website’s targetted keywords as well as the overall analytics of the site.

This report includes a list of all the actions we have taken. We are transparent in the way in which we carry out SEO for our customers, so each month, you can see what you got for your money.

Every business is unique, and so is our approach to PPC. We start by understanding your brand, industry, competitors, and target audience. With this insight, we develop a custom PPC strategy that aligns with your business objectives and maximizes your advertising spend.

The success of your PPC campaign hinges on the quality of your ads. Our team of skilled copywriters and designers craft compelling ad copy and creative that resonate with your target audience. We focus on creating ads that not only grab attention but also encourage clicks and conversions.

Setting up a PPC campaign requires meticulous planning and attention to detail. We handle everything from account setup, campaign structuring, and ad group creation to ensure your campaigns are primed for success. Our ongoing management ensures that your campaigns are always optimised and performing at their best.

Keywords are the foundation of PPC. We conduct extensive keyword research to identify the most effective keywords for your campaigns. Our team continuously monitors and adjusts bids to ensure we’re capturing the right traffic at the most efficient cost, maximising your budget and return on investment.

Understanding what actions users take after clicking your ads is crucial. We implement robust conversion tracking to monitor and measure the performance of your campaigns. Our ROI analysis allows us to determine the profitability of your PPC efforts and make data-driven decisions to improve results.

Transparency is key to our partnership. We provide regular, detailed reports that outline your campaign’s performance, including key metrics like click-through rate, conversion rate, and cost per conversion. We also establish feedback loops to discuss these results, gain insights, and make strategic adjustments as needed.