Content marketing efforts relate to the process of creating valuable, relevant, consistent and high quality content to attract, acquire and engage your audience.
Great content housed in a well-thought-out content marketing strategy spanning digital and offline channels has the power to build an audience, appeal to your target customers, improve your search rankings and develop your thought leadership position.
How do we do it?
Our content marketing service is the process of discovering, creating, promoting, and updating materials. Through organic search, content marketing helps websites to rank higher in Google.
Using our Content Marketing Service is a great way to improve both the search traffic and domain authority of your website.
We do this by:
Create a bespoke Content Marketing Strategy
The first step in our method is to find out using our analytical software who your online competition is. We then analyse the SEO tactics they employ on their own websites.
We also analyse the current performance of your website to find out where improvements can be made.
We use this information to create a bespoke content marketing strategy for your brand to compete in your target market.
Create your Content
Once we have agreed on your content marketing strategy our team will start creating your new content and tweaking your existing content to maximise its performance. We use the latest SEO technology when producing content to ensure that it can be found by your target audience.
Our team are specialists in creating many types of content for our customers including:
- Blog Content
- Case Studies
- Press Releases
All of our content is optimised using the latest SEO techniques to maximise the chances of them ranking on search engines like Google.
Review, report and keep improving!
We keep track of how your content is doing and send you a report on it on a monthly basis. This way we can make suggestions on:
- What future content topics should be
- How content can be further enhanced by adding to it
- What keywords need to be targeted next to reach your audience
Why is Content Marketing important?
Most of us have heard the phrase: ‘Content is King.’ And it’s as accurate today as it ever has been. Content can address the needs and questions of your potential customers. It can explain how your brand, product or service is what they are looking for. It can demonstrate your thought leadership and expertise. It can engage, inform, build trust and entertain. Essentially, words are powerful.
The Power of Content
Good content matters to us because it helps us make informed decisions. And it should be created at every stage of the customer journey.
What does our Content Marketing Service in Southampton include?
High-quality content can include a range of content products and types of content from blog posts, email marketing, technical PR articles, social media marketing, whitepapers, infographics — that are designed to communicate your thought leadership status in your industry (or jungle!).
Making each piece of content work hard for you is the key to success. And that’s what we do. Our content marketing creation specialists write for your brand and write to get you the results that will help your business s\\ucceed. We then take that content and we put it to work across social media channels, emails, newsletters and your blog page, to name just a few.
Why should you outsource your Content Marketing to our agency?
Working with a digital marketing agency adds a new lens to your company. Our team approaches strategic difficulties with an inquisitive, exploratory mindset using the latest technologies. We’re not afraid to let you know where improvement is needed, but we’re also committed to ensuring that our suggestions are practical and consistent with your brand’s goals.
Looking from the ‘outside-in’ gives us the clarity of thought often lost when juggling the everyday demands of a business. Our knowledge comes with the skills necessary to understand your business, the courage to ask real questions (the ones you may avoid asking yourself!), and the expertise to help you drive your business forward.
Here at Lion Spirit Media, our Content Marketing specialists know how to stop adding to the noise, and instead, have a positive impact. We create great content that engages with your ideal customers, cut through the irrelevant chatter and produce a powerful ROAR.
In a survey of 2,190 UK marketers, 86% revealed they use content marketing as a strategic approach. These marketers focus on a content marketing strategy and creation to distribute valuable, relevant and consistent content to attract and retain a clearly defined audience.
Want to Order Blog Content for your Website Now?
We offer regular roaring content packages as a subscription service to provide you with consistent ongoing content.
Get your bespoke content in 5 working days or less.
Prices start at £30+VAT
Ready to get started? Contact us today!
Content Marketing Agency for Southampton, Hampshire, the UK and beyond
Our main offices are in London and Hampshire, but we provide our best content marketing services to brands all around the globe including in Southampton.
You may already have a marketing strategy and key communication messages in place? Fabulous, we can work with you to ensure you’re getting those out to your target audiences in the most look-at-me, engaging and you-can’t-possibly-ignore-me way imaginable. After all, you want your ideal customers to hit your page and be utterly captivated by your words and story that they can’t possibly leave without saying hello.
Or, are you a startup making your first footprints in the digital jungle and want to know how best to use words to connect with your target audiences? If yes, we’ll work with you to find and louden your ROAR. Get readers hooked, loving your brand and coming back for more.
Or, if you’re already the leader of your pack and want to retain your position — while young, hungry and scrappy cubs are clipping at your paws — then we can help secure your place in the pride. We’ll craft strong communication messages, worded perfectly for you, your brand and your customers.
For more info on our content marketing services, give us a shout (or a roar!). We love talking. No question is too big or unimportant. If you fancy chewing the ear of an experienced and friendly content marketer for an hour, set up a free consultation now.
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