Your target market is who you’re directing your marketing at, who you want to capture the attention of, who you want to engage and interact with. Understanding who your target market is, in as much detail as possible, makes all the difference between reaching your...
In this series of articles, we teach you how to create a marketing plan that will help you grow your business. Part 1: The Executive Summary
In this series on creating content that roars, we’re going to look at the biggest and best things you can be doing right now to engage with people. As more of us are tapping into our creativity and entrepreneurial spirits in lockdown and finding new and innovative...
Every year, do you notice informational articles about SEO trends? There's a good reason for that. Google keeps companies on their toes by constantly changing their game. In fact, Google algorithms have turned the giant into more of an answer engine than a search...
Digital marketing is an ever-growing industry, with a projected growth of 6.7% in 2020 alone. Digital marketing skills for your business are super useful and valuable as ultimately, it's a growing industry because it generates profits. Keeping up with the...
Why Brands Need To Pay Attention to Tone of Voice The way your brand uses language (i.e. its tone of voice) has a big impact on its ability to engage people. Different types of language attract different types of people. You need to understand your customers...
Writing for the internet is tough. WordPress.org (one of the world’s largest content management systems) estimates that its users publish more than 70 million pages per month, 71% of which are in English. Competition between bloggers is huge. To connect with your...
Content Curation: It’s what all the cool kids are doing. OK, maybe not the cool kids, but it’s a hot topic within content marketing. Why? Because it works. A good content curation strategy helps you create content people want to read and share. If your content’s...
Introduction: A case study is an in-depth, positive, customer testimonial. According to Bright Local, 86% of consumers read reviews for local businesses and this influences customer buying habits. Case studies are an excellent marketing tool for content creators...