In the past, the beauty world was dominated by just a few big names. MAC, Chanel, L’Oreal, and household names most people will recognise even if they don’t wear makeup. But now these big names are...
Since 2020 and the real impact of the Covid-19 pandemic became apparent, online shopping has exploded in popularity. Many expected it to be a blip, and for shopping patterns to return to pre-covid...
It’s that time of year again! Time to look back at 2022 and see what happened, and then look forward and try to guess what 2023 will hold. Like most industries, we have no guarantees about what will...
Have you ever heard of an eBook? Or maybe even read one? Odds are you have. eBooks have taken the business world by storm over the last few years, and now they are one of the most popular forms of...
We talk a lot about the importance of content marketing, and how you need good content to fuel your social media, email campaigns and your marketing in general. But we haven’t talked a whole lot...
Have you ever wondered what we marketing folks do all day? When we sit in front of our computers with hundreds of windows open, what is it we’re up to, and how does it all work? Thankfully,...
When we say ‘content marketing’ what comes to mind? You might think of the article you read in a business magazine this morning. The blog post that popped up on your LinkedIn feed last week that’s...
Have you ever heard of demand generation? Depending on what business circles you mix in you might have a very good idea of what it is, or no clue at all. There’s been a lot of confusion in recent...
When it comes to digital marketing there are a lot of acronyms to get your head around. That’s not made any easier by the fact that a lot of them are similar, describe similar things, or in some...