In today's digital age, having a strong online presence is crucial for businesses to thrive. For plumbers and heating engineers, digital marketing can be a game-changer in reaching potential customers and growing their business. This complete internet marketing guide...
When it comes to SEO, it can sometimes seem like a lot of ‘black magic’. There are so many technical terms, and things to look out for that SEO specialists might as well be speaking a foreign language, but the results they get are undeniable. This is why it should...
There are dozens, maybe even hundreds of ways to get your business found online. It’s an enormous digital jungle out there, and there’s no set path through it to get your business in front of new prospective customers. Some methods will work brilliantly for one...
Meta descriptions are essential to a website’s search engine optimisation (SEO) strategy. They provide concise summaries of webpages, helping to attract users from search engines and social media platforms. A successful meta description can boost click-through rates...
Digital marketing is a big world, and it can be a bit intimidating for many small business owners. In fact, it can feel like standing on the edge of an Olympic diving board, staring down at the waters beneath you. You need to take a dive into the unknown before you...
The beauty industry has changed a lot since its birth in the early 19th century. From being used only by the richest or most important figures, to falling out of favour and used only by courtesans, actresses and women of ‘loose’ morals, and then rising in popularity...
Did you know that 63% of customers have more trust in brands that have an Instagram account? At least 96% of beauty businesses have at least one social media account now, and for most, it’s closer to 5 or 6 different accounts spread across different platforms. But...
Gather around dear readers, and let us tell you a story. Once upon a time, there was a bright young woman named Melodie. Having a big party to go to at the weekend, Melodie treated herself to a nice new lipstick that matched her dress and brought out the blue in her...
When it comes to being found on Google, keywords are something you need to pay attention to. You’ve probably heard this term a lot. You might even be sick of it by now - but it is critical to your online success. Keywords are the backbone to many SEO strategies,...