The beauty industry has changed a lot since its birth in the early 19th century. From being used only by the richest or most important figures, to falling out of favour and used only by courtesans, actresses and women of ‘loose’ morals, and then rising in popularity...
Did you know that 63% of customers have more trust in brands that have an Instagram account? At least 96% of beauty businesses have at least one social media account now, and for most, it’s closer to 5 or 6 different accounts spread across different platforms. But...
Marketing. Advertising. How many times have you used them interchangeably in a sentence? We don’t blame you if you have – many people think they are the same thing, and in a lot of senses they are. Advertising is a part of the marketing world, but it has its own very...
Gather around dear readers, and let us tell you a story. Once upon a time, there was a bright young woman named Melodie. Having a big party to go to at the weekend, Melodie treated herself to a nice new lipstick that matched her dress and brought out the blue in her...
When it comes to being found on Google, keywords are something you need to pay attention to. You’ve probably heard this term a lot. You might even be sick of it by now - but it is critical to your online success. Keywords are the backbone to many SEO strategies,...
Trust is a fundamental aspect of the relationship between a business and its customers. Without trust, people won’t buy into a product or service. Trust marketing – i.e. using marketing techniques to create confidence in a brand – is integral to a business’s success...
Content marketing is an important aspect of any law firm's overall strategy. It can help to increase brand awareness, drive website traffic, and ultimately generate more leads. This article provides an ultimate guide to content marketing for law firms. It outlines the...
Creating a website for your business can be a daunting task. Whether it’s your first-ever website as a new business, or you’re rebranding and your site could use a refresh. If you’re stuck at the beginning stages, you might be scouring the internet to learn how to...
In the past, the beauty world was dominated by just a few big names. MAC, Chanel, L’Oreal, and household names most people will recognise even if they don’t wear makeup. But now these big names are facing competition from thousands of smaller brands, all targeting...