Beauty Industry Articles

Here you will find all of the posts in our Beauty Industry category. Find your Roar!

What’s Happening in the Beauty Marketing Industry in 2020?

What’s Happening in the Beauty Marketing Industry in 2020?

Feb 28, 2020 | Beauty Industry, Digital Marketing, Marketing

The beauty marketing industry is a great one to study because it's so dynamic and varied. Because the industry is diverse, the marketing techniques are diverse too. For example, an international brand will use tone of voice differently to an indie brand. A brand...

Part 2 How to Create a Strong Tone of Voice: Insights from the Beauty Industry

Part 2 How to Create a Strong Tone of Voice: Insights from the Beauty Industry

Jul 11, 2019 | Analysis, Beauty Industry, Business

In this series of articles, I explore how brands use their tone of voice and language to appeal to their target audience. Part 1 focused on established fashion brand, ‘Chanel’. There, I showed how they adopt an exclusive style of language designed to appeal to people...