Whether you’re preparing your projected plans for investors, changing your business model, launching new products or services or entering new markets, hopefully, you’re now pretty familiar with...
In our Ultimate Marketing Strategy series of articles, we’ve been exploring how to create a comprehensive and compelling strategy that converts. So far, we delved into developing your Executive...
In order to be irreplaceable one must always be different - Coco Chanel In our Ultimate Marketing Strategy series, we take an in-depth look at the different elements you need to include in your...
In this week’s instalment of our Ultimate Marketing Strategy series, we’re looking at everything you need to know about competitor research. We’ve delved into drafting your Executive Summary (Part...
Your target market is who you’re directing your marketing at, who you want to capture the attention of, who you want to engage and interact with. Understanding who your target market is, in as much...
Market research is a big and important part of your marketing strategy. As we navigate through the Covid-19 business landscape, it can offer clarity and direction at a time when it’s easy for the...
In this series of articles, we teach you how to create a marketing plan that will help you grow your business. Part 1: The Executive Summary
Understanding Buyer 2.0 Will Help You Create Successful Marketing Strategies A key feature of marketing is the use of models to understand the buying process – “Sales Funnel”, “Consumer Decision...