Trust is a fundamental aspect of the relationship between a business and its customers. Without trust, people won’t buy into a product or service. Trust marketing – i.e. using marketing techniques to create confidence in a brand – is integral to a business’s success...
In the past, the beauty world was dominated by just a few big names. MAC, Chanel, L’Oreal, and household names most people will recognise even if they don’t wear makeup. But now these big names are facing competition from thousands of smaller brands, all targeting...
Since 2020 and the real impact of the Covid-19 pandemic became apparent, online shopping has exploded in popularity. Many expected it to be a blip, and for shopping patterns to return to pre-covid levels as restrictions were eased. But here we are in 2024, and buying...
It’s that time of year again! Time to look back at 2022 and see what happened, and then look forward and try to guess what 2023 will hold. Like most industries, we have no guarantees about what will happen in the world of marketing over the coming months, but there...
Have you ever heard of an eBook? Or maybe even read one? Odds are you have. eBooks have taken the business world by storm over the last few years, and now they are one of the most popular forms of marketing material out there. If you’re a small or medium-sized...
As we move into another new year, many businesses are examining their marketing efforts and trying to figure out how to improve them. What could you be doing better, how could you reach your audience more effectively, and will anything you do result in more...
When it comes to marketing your business, there are a lot of different areas and avenues to consider. Just one of those is called search engine optimisation, or SEO for short. SEO is a way to make your content more visible to search engines, and drive more traffic to...
There are millions of beauty, cosmetic and skincare brands in the world, all competing for space online. It’s a $445 billion dollar industry, and trying to make sure your voice is heard among all the chatter can be a challenge. That’s why SEO is one of the most...
We talk a lot about the importance of content marketing, and how you need good content to fuel your social media, email campaigns and your marketing in general. But we haven’t talked a whole lot about how to actually write good content. And if your content isn’t good,...