If you’re trying to get your business seen online, you’ve probably heard the term keyword thrown around. But did you know not all keywords are created equal? In fact, one type — the long-tail keyword — is a powerful tool for helping local businesses (like plumbers,...
SEO Articles
Here you will find all of the posts in our SEO category. Find your Roar!
What Is a Sitemap and Why Does It Matter for SEO and Lead Generation?
If you’re serious about getting more traffic and leads from Google, your sitemap could be playing a much bigger role than you think. A sitemap isn’t just a behind-the-scenes tech tool for developers — it’s a powerful way to help search engines understand your website,...
Why Keyword Research Matters (More Than You Think)
If you're trying to rank higher on Google, drive more leads, or simply get found online by the right people — keyword research is where it all starts. Understanding what your potential customers are actually searching for is one of the most powerful ways to grow your...
Google Result Preview Tool
Analyse Your Website & Competitors in Google Search Results At SoNick Marketing, we believe in empowering businesses with professional tools to gain a competitive edge online. Our free SERP Snippet Preview tool helps you optimise how your website appears in search...
9 Backlink Strategies for SEO Success
You've likely heard that backlinks are essential for SEO success, but you may not realise just how dramatically they can transform your website's authority and visibility in search results. While many businesses chase after any link they can get, the...
Why Your Business Needs SEO
If you've been wondering why your competitors consistently outrank you online, SEO might be the missing piece in your digital strategy. You're not just competing for attention anymore - you're competing for visibility in a space where 93% of online...
What Is A Title Tag? And how to write one!
A title tag is an HTML element that specifies your webpage's title, appearing in search engine results and browser tabs. It's essential for SEO and user experience, influencing click-through rates and search rankings. To write an...
SE Ranking Review 2024
Need an unbiased SE Ranking review for 2024? Discover if this affordable SEO tool lives up to the hype and suits your digital marketing needs.
Creating a Powerful SEO Strategy for 2024: A Step-by-Step Guide
To create a powerful SEO strategy for 2024: Define business goals clearly. Set specific objectives for organic traffic growth. Choose SMART goals for a robust SEO plan. Identify targeted keywords using tools like SE Ranking. Analyse competitors on Google's first page....
How to Choose an SEO Agency: 10 Key Steps for Success
Looking to hire an SEO agency? Let’s uncover the key factors to consider for optimal growth and success.
How to Rank Higher on Google in 2024: 10 Step SEO Guide for Top Google Ranking
Dive into the 10 Step SEO Guide for Top Google Ranking to uncover the key to dominating search results in 2024.
10 Effective Strategies to Increase Traffic to Your Website
Curious to unlock the secrets of driving traffic to your website?
10 Benefits of SEO for Small Business Owners in 2024
Curious about how SEO can transform your small business in 2024?
What Is the Best SEO Software for DIY SEO?
Discover the best DIY SEO software to boost your site's visibility. Learn which tools can help you optimize your content and rank higher!
Improving Small Business SEO: 12 Essential Tips and Strategies
Navigating the labyrinth of the internet, you're determined to guide your small business to the front page of search results. In this article, we have what you are looking for! As you journey through the digital landscape, we'll be right there with you, offering...
The Ultimate Guide to Link Building for Plumbers
Are you a plumber looking to boost your online visibility and attract more customers? If so, you need to master the essential strategy of link building. This ultimate guide will walk you through the step-by-step process of acquiring inbound links from external domains...
Top Keywords for Plumbers and how to use them
Are you a plumber looking to boost your online presence and attract more customers? Understanding and using the top keywords for plumbers is essential for improving your search engine optimisation (SEO) strategy. In this blog post, we will explore the significance of...
A Beginners Guide To SEO For Lawyers
In today’s digitally connected world, any business that wants to succeed needs to be online. More than that, they need to be able to compete with other businesses and reach the first page of Google, where 91.5% of people will click to find what they’re looking for....
SEO for Salons – Boost Your Salon’s Online Visibility
Are you struggling to increase your salon's online visibility? Do you want to attract more clients and improve your search ranking? Look no further! In this article, we'll explore the importance of SEO for salon (Search Engine Optimisation) websites and provide...
SEO for Plumbers: The Ultimate Guide
Are you a plumber looking to increase your visibility online? Then this guide on SEO for Plumbers is for you! SEO is the key to getting more leads and customers. But where should you start? This comprehensive guide will show you the best SEO practices for...
How To Make A Website Mobile-Friendly
You’ll probably see a lot of SEO companies telling you that your site should be mobile-friendly. And frankly, they’d be right. But the thing they often won’t do is tell you what being mobile-friendly means, or how to actually achieve it. Thankfully, the reality...
A Beginners Guide To SEO Services
If you want to promote your business online, you'll probably come across a few companies offering SEO services. Around 63% of businesses will invest in some form of SEO support to bolster their marketing efforts, but if you're. It can be a little confusing: so before...
Is eCommerce SEO Really That Different?
When it comes to SEO, it can sometimes seem like a lot of ‘black magic’. There are so many technical terms, and things to look out for that SEO specialists might as well be speaking a foreign language, but the results they get are undeniable. This is why it should...
How To Write A Meta Description
Meta descriptions are essential to a website’s search engine optimisation (SEO) strategy. They provide concise summaries of webpages, helping to attract users from search engines and social media platforms. A successful meta description can boost click-through rates...
How To Find The Right Keywords For SEO On Your Website
When it comes to being found on Google, keywords are something you need to pay attention to. You’ve probably heard this term a lot. You might even be sick of it by now - but it is critical to your online success. Keywords are the backbone to many SEO strategies,...
6 Top SEO Tips for Small Businesses
As we move into another new year, many businesses are examining their marketing efforts and trying to figure out how to improve them. What could you be doing better, how could you reach your audience more effectively, and will anything you do result in more...
Why SEO is important in Digital Marketing
When it comes to marketing your business, there are a lot of different areas and avenues to consider. Just one of those is called search engine optimisation, or SEO for short. SEO is a way to make your content more visible to search engines, and drive more traffic to...
Top Tips on SEO For Beauty Brands
There are millions of beauty, cosmetic and skincare brands in the world, all competing for space online. It’s a $445 billion dollar industry, and trying to make sure your voice is heard among all the chatter can be a challenge. That’s why SEO is one of the most...
What is Bounce Rate and how do I reduce it?
Have you ever clicked on a website but quickly realised it isn’t the right thing and clicked off it again? Congratulations! You ‘bounced’. Yes, we know that sounds strange, but we’re talking all about bounce rate today, which is exactly that. It’s the measure of how...
How To Perform An SEO Audit On Your Website
Did you know there’s no such thing as ‘SEO’? Search Engine Optimisation is a term thrown around a lot, but the truth is SEO isn’t just one thing. It’s a huge network of information and strategy, all designed to do one thing – get you to the first page of Google ahead...
How Online Reviews Benefit SEO
We all love a good review. Something that helps us learn and grow, and leaves us feeling all warm and fuzzy at the same time. But did you know that reviews can also be a big help to your online marketing? Specifically with your SEO and getting found online. It’s not...
The Benefits Of SEO For Business
Starting a business isn’t easy, especially if you’re looking to expand and grow. To do that, you need to make sure you have a strong digital presence, and that means making nice with the search engines. This can feel like an uphill battle, especially if you don’t...
SEO and SEM – What’s the Difference?
When it comes to digital marketing there are a lot of acronyms to get your head around. That’s not made any easier by the fact that a lot of them are similar, describe similar things, or in some cases use the same letters for different terms! Two of the acronyms most...
How To Optimise Your Web Content For SEO
When someone goes to google looking for the kind of things your business sells, you want to show up. Preferably at the top of the page! Luckily you’re not left to the whims of a search engine, and there is actually something you can do to improve your chances of...
Why You Should Outsource Your SEO in 2024
In a world that’s becoming more and more digital as the days go by, it’s never been more important for businesses to be found online. SEO is a huge part of achieving that, and yet it always amazes us just how many business owners aren’t aware of what SEO is and what...
What Is Digital Advertising And Why Do You Need It?
Digital advertising. In theory, it should be like advertising, but online, right? Well, not quite. You see, technology has changed a lot about our society, including the way we communicate, the kinds of messages we respond to, and how we relate to one another. It also...
The Basics of PPC (Pay Per Click) Advertising
If you’re new to the world of digital marketing, then PPC might seem like something of a dirty word. After all in a world where we crave authenticity, such direct marketing methods can feel a little out of place. But it shouldn’t be that way. In reality, PPC...
What Is Local SEO And Why Is It Important?
Unless you’ve been living under a rock for the last decade, you’ve probably heard of SEO. Even if you’re not 100% sure what it means, most business owners have come across SEO at one point or another. As a quick catch up, SEO stands for Search Engine Optimization, and...
2020’s Biggest SEO Trends
Every year, do you notice informational articles about SEO trends? There's a good reason for that. Google keeps companies on their toes by constantly changing their game. In fact, Google algorithms have turned the giant into more of an answer engine than a search...