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Blog
We like to look beyond the world of content and all things communication as, well, words make up pretty much everything we do. And we know how valuable on-the-go info, stats and stories are.
Here, you’ll find the latest news, updates, insights and tidbits on a whole host of things we find interesting — and think you will too!
Happy Reading!
Featured Articles
The Ultimate Beginner’s Guide to Listicles
If you’re a small business owner looking to generate more local leads, listicles can be your secret weapon. This highly shareable format makes content easier to read, improves engagement, and—when done right—boosts your SEO visibility. In fact, listicles account for…
Latest Posts
What’s Happening in the Beauty Marketing Industry in 2020?
The beauty marketing industry is a great one to study because it’s so dynamic and varied. Because the industry is diverse, the marketing techniques are diverse too. For example, an international brand will use tone of voice differently to an indie brand. A brand…
Part 2 How to Create a Strong Tone of Voice: Insights from the Beauty Industry
In this series of articles, I explore how brands use their tone of voice and language to appeal to their target audience. Part 1 focused on established fashion brand, ‘Chanel’. There, I showed how they adopt an exclusive style of language designed to appeal to people…
Part 1 How to Create a Strong Tone of Voice: Insights from the Fashion World
Why Brands Need To Pay Attention to Tone of Voice The way your brand uses language (i.e. its tone of voice) has a big impact on its ability to engage people. Different types of language attract different types of people. You need to understand your customers…
Readability & Tone of Voice: Why You Need to Get Them Right to Connect With Your Readers
Writing for the internet is tough. WordPress.org (one of the world’s largest content management systems) estimates that its users publish more than 70 million pages per month, 71% of which are in English. Competition between bloggers is huge. To connect with your…
Case Studies: A Powerful Tool That Will Take Your Content to the Next Level
Introduction: A case study is an in-depth, positive, customer testimonial. According to Bright Local, 86% of consumers read reviews for local businesses and this influences customer buying habits. Case studies are an excellent marketing tool for content creators…
What You Need to Know About Online Buyers
Understanding Buyer 2.0 Will Help You Create Successful Marketing Strategies A key feature of marketing is the use of models to understand the buying process – “Sales Funnel”, “Consumer Decision Journey”, “SMART” – they’re everywhere. We do this so we can understand…
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