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Blog
We like to look beyond the world of content and all things communication as, well, words make up pretty much everything we do. And we know how valuable on-the-go info, stats and stories are.
Here, you’ll find the latest news, updates, insights and tidbits on a whole host of things we find interesting — and think you will too!
Happy Reading!
Featured Articles

The Ultimate Beginner’s Guide to Listicles
If you’re a small business owner looking to generate more local leads, listicles can be your secret weapon. This highly shareable format makes content easier to read, improves engagement, and—when done right—boosts your SEO visibility. In fact, listicles account for…
Latest Posts
Part 4: Ultimate Marketing Strategy Template – Competitor Research
In this week’s instalment of our Ultimate Marketing Strategy series, we’re looking at everything you need to know about competitor research. We’ve delved into drafting your Executive Summary (Part 1), Market Research (Part 2) and Target Market (Part 3) — now, it’s…
Happiness, motivation and instinct insights with Chantelle Znideric
Our Entrepreneur Empowerment series is here! From the world of cloud-connected technology with Patrick Kelly to this week, our delve into fashion and personal style with sustainable fashion tech entrepreneur Chantelle Znideric Award-winning Personal Stylist . “If what…
Part 3: Ultimate Marketing Strategy Template – Target Market
Your target market is who you’re directing your marketing at, who you want to capture the attention of, who you want to engage and interact with. Understanding who your target market is, in as much detail as possible, makes all the difference between reaching your…
Part 2: Ultimate Marketing Strategy Template – Market Research
Market research is a big and important part of your marketing strategy. As we navigate through the Covid-19 business landscape, it can offer clarity and direction at a time when it’s easy for the current circumstances to overwhelm us and throw us into uncertainty….
Developing “the entrepreneur’s condition” and other entrepreneur hacks, with Patrick Kelly
Our very first Entrepreneur Empowerment interview is with Patrick Kelly, founder of cloud-connected technology provider, Adapt. Delving into “the entrepreneur’s condition”, we explore Patrick’s first glimpse of his entrepreneurial spirit, how this inspired him to set…
Creating a Marketing Strategy – The Executive Summary
In this series of articles, we teach you how to create a marketing plan that will help you grow your business. Part 1: The Executive Summary

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