It's 2021. January. We’ve had the first week back at work for many of us. Brainstorming, planning and calendars adorn our tables and walls – and bucket loads of coffee may well be high on the agenda to get us through it. As we’re all donning our Sharpies and creating...
Understanding the current trends in media/press relations in 2021 will help you expand your business reach and visibility. If you want greater exposure and a wider reach for your brand, you must master public relations. And, in this article, we’re going to teach you...
It’s that time again: the latest in our Entrepreneur Empowerment series. Today, we’re catching up Rachel Whittaker, Founder of Indie Beauty Delivers, the Indie Rockstars Group Coaching Programme and the innovative and fresh 360 Visibility Protocol. We’re getting the...
In this week’s entrepreneur empowerment interview, we’re chatting to Duvan Couvée, CEO and Co-Founder of Pure Sportswear. Focusing on entrepreneurship in 2020, we talk about dedication, long hours, sacrifices and what makes it all worthwhile. A bit about the...
In this week’s entrepreneur empowerment interview, we talk to sustainable sports skincare founder, Moira Newiss, who launched Skirr Skin this year, shortly before the UK entered lockdown. Moira shares her entrepreneurial experiences on taking financial risks, asking...
A Bit About the Founder, Daniel Morales Valdivia I studied business engineering, which is a mix of IT engineering and industrial engineering. I did this in Peru, before working in the mining industry for five years. While working there, I set up the corporate asset...
Whether you’re preparing your projected plans for investors, changing your business model, launching new products or services or entering new markets, hopefully, you’re now pretty familiar with getting started on your marketing strategy. In our Ultimate...
In our Ultimate Marketing Strategy series of articles, we’ve been exploring how to create a comprehensive and compelling strategy that converts. So far, we delved into developing your Executive Summary, Market Research, Target Market, Competitor Research, Unique...
Your marketing strategy is one of the most valuable business documents you’ll produce for your business. A solid strategy gives you a map of where you want to take your business and how you are going to reach each goal along the way. Through careful research,...