Writing for the internet is tough. WordPress.org (one of the world’s largest content management systems) estimates that its users publish more than 70 million pages per month, 71% of which are in...
Introduction: A case study is an in-depth, positive, customer testimonial. According to Bright Local, 86% of consumers read reviews for local businesses and this influences customer buying habits....
Understanding Buyer 2.0 Will Help You Create Successful Marketing Strategies A key feature of marketing is the use of models to understand the buying process – “Sales Funnel”, “Consumer Decision...
In May 2018, GDPR introduced legal guidelines concerning the collection and processing of personally identifiable data by a website on its visitors. Many websites use Google Analytics (GA) to...
Why do you have a blog? Because you want to sell something, spread a message, connect? Your content might be better than anyone else’s, but if nobody reads it, it doesn't count. It’s ‘Schrodinger’s...
As automation becomes more common, people are starting to worry about its effects on their livelihoods. Even governments are thinking up solutions to manage the potential job losses. They’re...