When we say ‘content marketing’ what comes to mind? You might think of the article you read in a business magazine this morning. The blog post that popped up on your LinkedIn feed last week that’s still floating around your head, or the meme you saw on Facebook that...
Do you ever get the feeling that an advert is following you around the internet? You looked at a product or service on a company website once - but decided not to buy it right away. And suddenly everywhere you go you’re seeing adverts pop up for that company and that...
Did you know there’s no such thing as ‘SEO’? Search Engine Optimisation is a term thrown around a lot, but the truth is SEO isn’t just one thing. It’s a huge network of information and strategy, all designed to do one thing – get you to the first page of Google ahead...
We all love a good review. Something that helps us learn and grow, and leaves us feeling all warm and fuzzy at the same time. But did you know that reviews can also be a big help to your online marketing? Specifically with your SEO and getting found online. It’s not...
Starting a business isn’t easy, especially if you’re looking to expand and grow. To do that, you need to make sure you have a strong digital presence, and that means making nice with the search engines. This can feel like an uphill battle, especially if you don’t...
Have you ever heard of demand generation? Depending on what business circles you mix in you might have a very good idea of what it is, or no clue at all. There’s been a lot of confusion in recent years about the difference between demand generation and lead...
When it comes to digital marketing there are a lot of acronyms to get your head around. That’s not made any easier by the fact that a lot of them are similar, describe similar things, or in some cases use the same letters for different terms! Two of the acronyms most...
Have you been looking for new ways to market your business, but aren’t sure where to start? It might be time to get back to basics. In this series, we’ve been looking at all of the different theories and strategies that make up the wider world of marketing, and today...
We all know that the purpose of any marketing effort all comes down to one thing – leads. Even if your strategy is just to build brand awareness, it’s still the first step in the sales funnel with the ultimate goal of convincing new prospects to buy from you. If...
Have you ever tried to sit down and write about yourself, and suddenly felt like you had nothing to talk about? Everything you’ve done seems unimportant, and you aren’t sure what you should actually be writing anyway? That’s how most people feel when it’s time to...
There’s no denying that content marketing is one of the most popular methods of marketing at the moment, and it looks to be here to stay for the foreseeable future. 9 out of every 10 marketers in the world are using content as part of their marketing efforts, and it’s...
When someone goes to google looking for the kind of things your business sells, you want to show up. Preferably at the top of the page! Luckily you’re not left to the whims of a search engine, and there is actually something you can do to improve your chances of...