Lion Spirit Media Logo

Top 10 Social Media Tips to Kickstart 2017

Updated: 5 January 2017
Top 10 Social Media Tips

Maximise the success of your social media activity with these top tips:

1. Create a strategy

Before you go near your keypad, think about your goals and what you are trying to achieve. Are you looking to increase your brand awareness? Market a new product or service? Improve your customer service?

Consider how often you will post, what platforms you will use, who will take care of your social media presence and any more in-depth campaigns you’re looking to create.

2. Have a presence

Sounds obvious but being online has a significant impact on developing your brand awareness, generating leads and turning these into conversions.

● 74% of consumers depend on social media in order to make purchasing decisions

● 57% of consumers say they’re influenced to think more highly of business after seeing

positive comments or praise online.

3. Know your brand

What’s your identity? Are you cheeky, fun and entertaining? Or are you reliable, professional and friendly? Once you’ve identified this, all social media activity should follow these brand guidelines.

4. Quality over Quantity

Choose the platform that’s right for you….

Are you a visual business that could show your craft or products through images? Do you have snippets of info that would be ideal for Twitter or YouTube? Are you a b2b service provider that feels at home on LinkedIn?

5. Be Consistent

Brand loyalty is all about building a regular, credible and trustworthy presence. If you’re unable to post every day, ensure you post once a week on the same day at the same time. See daily posts as a goal to aspire to, not a starting point. Consistency is key.

6. Schedule to Save Time

Use scheduling tools such as Hootsuite and Buffer to jot down all of your content for the coming week. That way you can spend 2 hours on a Monday morning and you’re set for the week ahead.

7. Content is King

Avoid persuasive promotional content 100% of the time as this is the online equivalent of the hard sell and it’ll only turn your customers off. There are four purposes of writing: to inform, to entertain, to advise and to persuade. Apply them equally to develop a genuine and loyal following.

8. Good PR

Do get a handle on your customer reputation before you post. Address any customer service problems before seeking engagement on them. Implement an approval system, if helpful.

9. Respond to your Audience

Many potential sales have been lost through failing to respond to a message or comment left on your profile and the user subsequently going elsewhere. Even if it’s not an enquiry that will lead to a direct sale, build conversations like you would at a networking event.

10. Analyse your Activity

A good best practice item to add to the checklist is to use built-in analytics tools such as Facebook Pages or independent ones such as Klout to see how your activity is doing.

Are visual posts better than textual ones? Are Wednesday’s posts more successful in gaining engagement that Monday’s?

For more information on how to increase your brand awareness, generate leads and turn these into conversions, contact us today.

Contact Us Today

Get Your Paws on Great Content Marketing and Communications

Like this content? Please share it using the buttons on the left and follow us on our Social Networks below ?

Join the discussion!

Let us know what you think about this post below!


Submit a Comment

Your email address will not be published. Required fields are marked *

Popular Blogs

Related Blogs

How To Use An Ebook in Marketing To Generate More Leads

How To Use An Ebook in Marketing To Generate More Leads

Have you ever heard of an eBook? Or maybe even read one? Odds are you have. eBooks have taken the business world by storm over the last few years, and now they are one of the most popular forms of marketing material out there. If you’re a small or medium-sized...

How to Use Case Studies in Your Marketing

How to Use Case Studies in Your Marketing

When you’re looking to invest in a new product or service, what’s the first thing you do? You probably go and look up the problem you’re having online, and find out all the different ways it can be solved. The internet has fundamentally changed the way buyers approach...

The Art of Storytelling in Marketing

The Art of Storytelling in Marketing

Do you remember when you were about six? It’s bedtime, and you’re tucked under the covers with your favourite cuddly toy, and your mum is reading your favourite story as you drift off to sleep. Those simple stories often stay with us through to adulthood, and when we...

Roaring Content Logo

Looking for Great Content for your website?

We created Roaring Content as a fixed price content solution for your web site.

We can write your blogs, web copy, and more!

Our blog post subscription service delivers content to you each month, our fixed price plans all include a bespoke content strategy and there is a solution for any budget.

Click Here to find out more

Need help with your Marketing?

At Lion Spirit Media we can help with your Digital Marketing.

From creating great bespoke content to your digital marketing strategy and SEO.

Send us an email or use the button below and we will get back to you.

Subscribe To Our Email Newsletter

Join our mailing list to receive an update on digital marketing news, exclusive offers, marketing tips, and updates from Lion Spirit Media.

We generally email once a month and promise not to send you any junk, you can unsubscribe at any time!

Thanks for Subscribing! Please check your email and click the link to confirm your subscription.

Pin It on Pinterest

Share This