The beauty industry is something you can’t avoid in today’s world. Even people who don’t use the products know the big brand names, the types of products and they might even know a beauty hack or two. It can seem a bit daunting to launch and market a new beauty...
Have you noticed that your customers are wanting a bit more from you now? That your traditional marketing methods might not be as effective as they once were, and customers are looking for more unique contact. You’re not imagining it! Customers are demanding more...
Have you ever clicked on a website but quickly realised it isn’t the right thing and clicked off it again? Congratulations! You ‘bounced’. Yes, we know that sounds strange, but we’re talking all about bounce rate today, which is exactly that. It’s the measure of how...
When we say ‘content marketing’ what comes to mind? You might think of the article you read in a business magazine this morning. The blog post that popped up on your LinkedIn feed last week that’s still floating around your head, or the meme you saw on Facebook that...
Do you ever get the feeling that an advert is following you around the internet? You looked at a product or service on a company website once - but decided not to buy it right away. And suddenly everywhere you go you’re seeing adverts pop up for that company and that...
Are you looking for new ways to improve your Google rankings? Maybe you want to appear on Google maps, or you want to boost the amount of local business you’re getting online? Then you need a Google Business profile. This simple, free little tool can pack one...
We’re often asked about how important content is for a business, and if you can get away with doing nothing, or the bare minimum. And our answer is always the same – no. In the digital age, consistent content marketing is an essential part of your marketing strategy....
When it comes to questions about how to identify customer needs, the most important question is "who are my customers?" Once you know who your customers are, then you can ask questions that will help you understand their needs. We have compiled a list of questions...
There are a lot of different ways for businesses to market and promote themselves, but one of the oldest and perhaps most well-known is the classic press release. Used properly, press releases are a great way to get media coverage for your business, and they can lead...