Top Content Marketing Trends in 2020

Updated: 20 November 2019

Content has long been the driving force for any brand or business trying to find success online. But as the internet has become more crowded, the competition to stand out and grab users’ attention has become much stiffer.

So as we head into 2020, it’s imperative that you begin to craft your content marketing strategy for the new year immediately. And by using the best content marketing strategies available today, you can easily get the results that you’re looking for.

But what content marketing strategies are the future of digital marketing in 2020? And what are the latest trends that you can follow to get a leg up on the competition?

If you’re asking yourself these kinds of questions, wonder no longer, because we’re here to help! In this article, we’ll discuss a few of the best digital marketing trends for 2020 and tell you how you can use them to find success online.

Now then, let’s get started!

Video Content

Video content has been dominating the digital marketing landscape for years now. In fact, the popularity of video content continues to trend upward, with 6 out of 10 people saying that they prefer online video platforms to live TV. So, to build an audience and attract our potential customers, our marketing campaigns need to reflect these preferences. 

That’s why it’s wise to invest resources into creating unique and engaging video content for your brand or business. Besides being the kind of content users enjoy the most, it’s also easy to share on multiple platforms. This means you can take one video and share it on your website, as well as various social media platforms, and reach a wider audience at once.

Don’t be afraid to outsource your video marketing needs, if that’s not a particular strong suit of yours or anyone on your team. And if you’re creating your video content in-house, take your time crafting scripts and be sure to rehearse them before recording.

Remember, a viral video can absolutely change the overall perception of your brand and help you take your business to the next level. So if you’re looking to grow, consider giving video content a try next year.

Targeted Content

As we touched on earlier, the internet is more than oversaturated with content at the moment. And because of this, targeted content, or high-quality content designed with a specific niche audience in mind, has grown in popularity.

Casting a wide net and creating content for a large audience isn’t as effective as it once was. Finding a niche audience, and crafting high-quality content with that smaller audience in mind, can help you find a core user base that sticks around for the long haul.

So if you’re struggling to break through, or you’re creating high-quality content for a competitive niche, try to focus in on a smaller demographic.

And regardless of what kind of content you’re making, be sure that it’s crafted well. For instance, if you’re going with traditional blog posts, focus on readability and voice, so readers can have a solid user experience while visiting your site.

Interactive Content

Even if you’re creating informative content, it’s important to remember that, above all else, people want to be entertained. So if you’re content fails to grab people’s attention, and hold it, it’s safe to say that they aren’t going to stick around for very long.

One of the best ways to keep users engaged for longer periods of time is to create interactive content. Contests and sweepstakes, in particular, work really well and are very much worth exploring as we head into 2020. 

A pro tip? Create a well-crafted video series that’s main purpose is to promote a specific contest or sweepstake. That way you can engage with users using a powerful tool like video content, and then keep them invested, thanks to the contest or sweepstake.

Shoppable Posts

Last but not least, it’s important to remember that there is a multitude of ways to make money online. And perhaps one of the best ways to earn cash on the web is to create an eCommerce store and sell items or goods to users. 

But once you have an eCommerce store, the hard work has only just begun. Next, you have to get people to not only find your items but buy them, too.

The best way to do this? Shoppable posts.

Shoppable posts are pieces of high-quality content that are created to promote a specific item that is for sale. The best part is, the shoppable post format makes it easy for the user to buy the item with one click of a button, should they be intrigued by the post to do so.

The social media website Instagram is one of, if not the best platform to use if shoppable posts are something you think you can have success with. The Instagram team has mastered the shoppable post format, and even make it easy for you, the creator, to make them right from your mobile device.

The Future of Digital Marketing

Well, there you have it! Those are a few of the biggest and best digital marketing trends that you can use in 2020 in your marketing campaigns and overall marketing efforts!

As you can see, the future of digital marketing is creating engaging content that users are going to want to stick around and enjoy. Video content, in particular, is a great avenue to explore, if you haven’t already.

If you’re struggling to reach a larger audience or breakthrough, try crafting high-quality content with a specific niche audience in mind. This is a great way to find a core targeted audience that will stick around and support your brand or business while you continue to grow.

Need help crafting a digital marketing plan for your brand or business? Have some more questions? Contact us today, we want to help you Find your Roar!

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