Email Marketing is top for ROI
18 July 2016
Email Marketing is top for ROI

Email marketing continues to top the charts for companies looking to receive a strong ROI from their marketing activities.

This year marked the 10th anniversary of the Email Marketing Industry Census report, which is created in association with Adestra. Highlighting how email marketing has evolved over the past decade, 73% of the 1,100 marketers surveyed earlier this year, stated that this type of marketing provided significant ROI results.

2016 has seemed to mark a turning point for email marketing as this year’s result is up 66% from 2015.

Performance On The Up

This has also been supported by the success of email marketing campaigns, which marketers report has increased considerably. Their performance has hit 49% in 2016, with 56% of those saying the success of this avenue of their marketing performance is excellent or good.

Make it Personal

Making a generic campaign doesn’t indicate success. Instead, it’s all about personalisation. Targeting your niche audiences and individual contacts, over just using their personal name is far more effective may take more time, but proves more successful. It is now a strategic part of 37% of a company’s marketing strategies.

Invest in Mobile

More resources should be invested in the time used to plan, implement and manage campaigns. Particularly those for mobile use too. Figures from the report show that 40% of these campaigns are opened on a smartphone. However, only 21% of those asked said that their campaigns were optimised for mobiles from quite to very advanced.

The power of email marketing is only set to rise, with more users accessing emails via smartphones and so as our attention spans are lower, content is king and the phrase less is more is crucial.

This week we’ll be Tweeting our top tips for succeeding in email marketing. Follow us for more info.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Popular Blogs

  • Part 1: Ultimate Marketing Plan Template – The Executive Summary In this series of articles, we teach you how to create a marketing plan that will help you grow your business. Part 1: The Executive Summary
  • Our Exclusive Indie Beauty eBook with Croda is here! We're ecstatic that our new indie beauty ebook with ingredient supplier Croda is here and ready for download. We've teamed up with indie beauty arm of Croda to bring its audiences an 80-page indie beauty how-to guide. Delving into everything you need to know about working with contract manufacturers, the indie beauty ebook brings you ...
  • Part 4: Ultimate Marketing Plan – Pricing & Positioning In this series of articles, we look at the various sections you need to include in a marketing plan. In Part 3, we looked at the 'unique selling point', in part 4, we look at 'pricing & positioning'. Our aim with this series is to provide you with a comprehensive guide to help you create ...
  • What’s Happening in the Beauty Marketing Industry?
  • Why Good Communication Is Important for Your Business In this article, we are going to explore why communication strategies are important to business success. We will also consider what good communication is. Many of the world’s leading thinkers have argued that language shapes perception and that appears to be true – the language we use creates a particular influence in the mind of the ...

Contact Us Today 

Get Your Paws on Great Content Marketing and Communications

Share This