Lion Spirit Media Logo

Email Marketing is top for ROI

Updated: 18 July 2016
Email Marketing is top for ROI

Email marketing continues to top the charts for companies looking to receive a strong ROI from their marketing activities.

This year marked the 10th anniversary of the Email Marketing Industry Census report, which is created in association with Adestra. Highlighting how email marketing has evolved over the past decade, 73% of the 1,100 marketers surveyed earlier this year, stated that this type of marketing provided significant ROI results.

2016 has seemed to mark a turning point for email marketing as this year’s result is up 66% from 2015.

Performance On The Up

This has also been supported by the success of email marketing campaigns, which marketers report has increased considerably. Their performance has hit 49% in 2016, with 56% of those saying the success of this avenue of their marketing performance is excellent or good.

Make it Personal

Making a generic campaign doesn’t indicate success. Instead, it’s all about personalisation. Targeting your niche audiences and individual contacts, over just using their personal name is far more effective may take more time, but proves more successful. It is now a strategic part of 37% of a company’s marketing strategies.

Invest in Mobile

More resources should be invested in the time used to plan, implement and manage campaigns. Particularly those for mobile use too. Figures from the report show that 40% of these campaigns are opened on a smartphone. However, only 21% of those asked said that their campaigns were optimised for mobiles from quite to very advanced.

The power of email marketing is only set to rise, with more users accessing emails via smartphones and so as our attention spans are lower, content is king and the phrase less is more is crucial.

This week we’ll be Tweeting our top tips for succeeding in email marketing. Follow us for more info.

Contact Us Today

Get Your Paws on Great Content Marketing and Communications

Like this content? Please share it using the buttons on the left and follow us on our Social Networks below ?

Join the discussion!

Let us know what you think about this post below!

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Popular Blogs

Related Blogs

Everything you Need to Know to Produce Engaging Evergreen Content

Everything you Need to Know to Produce Engaging Evergreen Content

Evergreen content has become a popular and prominent entry in content strategies and plans in recent years. Companies know it’s vital to balance the importance of engaging and valuable content sought-after by readers with relevant and search-optimised content that is...

7 Content Tips to Transform Your Storytelling in 2021

7 Content Tips to Transform Your Storytelling in 2021

It's 2021. January. We’ve had the first week back at work for many of us. Brainstorming, planning and calendars adorn our tables and walls – and bucket loads of coffee may well be high on the agenda to get us through it. As we’re all donning our Sharpies and creating...

Roaring Content Logo

Looking for Great Content for your website?

We created Roaring Content as a fixed price content solution for your web site.

We can write your blogs, web copy, and more!

Our blog post subscription service delivers content to you each month, our fixed price plans all include a bespoke content strategy and there is a solution for any budget.

Click Here to find out more

Need help with your Marketing?

At Lion Spirit Media we can help with your Digital Marketing.

From creating great bespoke content to your digital marketing strategy and SEO.

Send us an email or use the button below and we will get back to you.

Subscribe To Our Newsletter

Join our mailing list to receive an update on digital marketing news and exclusive offers from Lion Spirit Media.

We promise not to send you any junk and you can unsubscribe at anytime!

You have Successfully Subscribed!

Pin It on Pinterest

Share This