Lion Spirit Media Logo

How to Create Great Content

Updated: 19 April 2016
How to Create Great Content

We’ve all been there. You’ve got to write some content, it needs to be done, there’s a deadline looming after all. But no content comes.

You wait, hoping a great idea is just going to pop into your head, but it doesn’t and you wait some more. Before you know it it’s lunchtime and that blank screen is staring back at you.

Let’s save time and money and create some great content that you enjoy writing and your readers are interested in reading.

Get It All Down

OK, so before you shudder at the word mindmap, think of the first exercise as a creative brainstorm. When we’re in meetings or just trying to problem-solve in the office, however, big or small it may be, we naturally start running through the options available to us. And that’s what you do here.

Jot down these headings and any other that you can think of:

  • Who is/are your audience/s?
  • What products/services do you offer?
  • Where do you provide these?

Now, you might have something like this….

  • People needing a solicitor
  • Legal services covering family law, employment law and property law
  • Hampshire

Right, so how does this help?

Although on the surface of it this doesn’t look like a pretty inspiring exercise, through doing it you get several subjects that you can then look at in more detail…

  • People choosing law firms
  • Family law
  • Employment law
  • Property law
  • Hampshire

Don’t panic, this all leads onto the next tip…

Grab your Audience

Once you’ve got these subjects down on paper, you can then start to think about what your audience would like to hear. And it all comes down to fiercely avoiding the hard sell.

There are four purposes of writing:

  • To inform
  • To entertain
  • To advise
  • To persuade

And they should be used in equal measure. Constant blog posts, social media activity and articles boasting about your brilliance screams ‘buy buy buy’ and just turns people ‘off off off’.

Instead, focus on the value you can provide them…

So a blog relating to people choosing law firms could be informative pros and cons write up on why people should use a solicitor over alternative free advice or a tongue-in-cheek blog highlighting your brand’s personality to keep your audience engaged.

Subjects around the products and services that you offer are probably the easiest to get great content on…

In our example, the best bet is to see if there are any(which there almost always is!) trending topics, updates and development or newsworthy content. So if you’re a law firm specialising in family law, employment law and property law, then any recent information relating to legal changes can be re-purposed to fit your business, style and tone.

For information on style and tone, check out last week’s blog on 3 Tips to Brainstorming Social Media Adverts.

If you want to write a blog to highlight where you offer your products and services, then why not look to be at the heart of your local area with entertaining or informative blogs on what’s going on in your local area. Or, if you’re involved in any local charity events or anything in your local area such as networking then this is a great way to get your location in as an SEO keyword and draw more visitors to your blog.

Extra help…

If you’ve tried this process and the ideas are still not coming as quickly as you’d like, then using a variety of tools to pull together existing content and covered topics is a great source of inspiration.

Website and tools that I use on a regular basis to get those creative juices flowing include:

Happy Writing!

If you’re looking for a writer to lend a helping hand, then get in touch with us today for a free consultation.

Contact Us Today

Get Your Paws on Great Content Marketing and Communications

Like this content? Please share it using the buttons on the left and follow us on our Social Networks below ?

Join the discussion!

Let us know what you think about this post below!


Submit a Comment

Your email address will not be published. Required fields are marked *

Popular Blogs

Related Blogs

How To Use An Ebook in Marketing To Generate More Leads

How To Use An Ebook in Marketing To Generate More Leads

Have you ever heard of an eBook? Or maybe even read one? Odds are you have. eBooks have taken the business world by storm over the last few years, and now they are one of the most popular forms of marketing material out there. If you’re a small or medium-sized...

How to Use Case Studies in Your Marketing

How to Use Case Studies in Your Marketing

When you’re looking to invest in a new product or service, what’s the first thing you do? You probably go and look up the problem you’re having online, and find out all the different ways it can be solved. The internet has fundamentally changed the way buyers approach...

The Art of Storytelling in Marketing

The Art of Storytelling in Marketing

Do you remember when you were about six? It’s bedtime, and you’re tucked under the covers with your favourite cuddly toy, and your mum is reading your favourite story as you drift off to sleep. Those simple stories often stay with us through to adulthood, and when we...

Roaring Content Logo

Looking for Great Content for your website?

We created Roaring Content as a fixed price content solution for your web site.

We can write your blogs, web copy, and more!

Our blog post subscription service delivers content to you each month, our fixed price plans all include a bespoke content strategy and there is a solution for any budget.

Click Here to find out more

Need help with your Marketing?

At Lion Spirit Media we can help with your Digital Marketing.

From creating great bespoke content to your digital marketing strategy and SEO.

Send us an email or use the button below and we will get back to you.

Subscribe To Our Email Newsletter

Join our mailing list to receive an update on digital marketing news, exclusive offers, marketing tips, and updates from Lion Spirit Media.

We generally email once a month and promise not to send you any junk, you can unsubscribe at any time!

Thanks for Subscribing! Please check your email and click the link to confirm your subscription.

Pin It on Pinterest

Share This