A digital marketing strategy is vital for your business. In the last 15-20 years, how we market our businesses has gone through the biggest evolution ever. Changing customer demands have transformed how we find and connect with brands, and ultimately, make...
Marketing Strategy Articles
Here you will find all of the posts in our Marketing Strategy category. Find your Roar!
Part 5: Ultimate Marketing Strategy Template – Unique Selling Points (USPs)
In order to be irreplaceable one must always be different - Coco Chanel In our Ultimate Marketing Strategy series, we take an in-depth look at the different elements you need to include in your comprehensive marketing strategy. Together, each article will help you...
Part 4: Ultimate Marketing Strategy Template – Competitor Research
In this week’s instalment of our Ultimate Marketing Strategy series, we’re looking at everything you need to know about competitor research. We’ve delved into drafting your Executive Summary (Part 1), Market Research (Part 2) and Target Market (Part 3) — now, it’s...
Part 3: Ultimate Marketing Strategy Template – Target Market
Your target market is who you’re directing your marketing at, who you want to capture the attention of, who you want to engage and interact with. Understanding who your target market is, in as much detail as possible, makes all the difference between reaching your...
Part 2: Ultimate Marketing Strategy Template – Market Research
Market research is a big and important part of your marketing strategy. As we navigate through the Covid-19 business landscape, it can offer clarity and direction at a time when it’s easy for the current circumstances to overwhelm us and throw us into uncertainty....
Part 1: Ultimate Marketing Strategy Template – The Executive Summary
In this series of articles, we teach you how to create a marketing plan that will help you grow your business. Part 1: The Executive Summary
6 Fun Ways to Boost Your 2019 Content Marketing Strategy
It’s nearly the holidays and most of us are winding down for Christmas. And, when I say, “wind down”, what I really mean is, “run around like a headless chicken trying to get everything done in time to relax over the festive period”. For marketers and PR specialists,...
What You Need to Know About Online Buyers
Understanding Buyer 2.0 Will Help You Create Successful Marketing Strategies A key feature of marketing is the use of models to understand the buying process – “Sales Funnel”, “Consumer Decision Journey”, “SMART” – they’re everywhere. We do this so we can understand...